1. International Marketing

2. Re-evaluate Marketing Mix

3. Re-evaluate Marketing Mix
Product

4. Re-evaluate Marketing Mix
Pricing

5. Re-evaluate Marketing Mix
Distribution

6. Re-evaluate Marketing Mix
Promotions

7. Market Segmentation

8. Market Segmentation
Traditional - geographic, demographic etc.

9. Market Segmentation
Psychographic - lifestyle, personality etc.

10. Market Segmentation
Behavioural - benefits sought, brand loyalty etc.

11. Product - Promotion Mix Strategy

12. Product Promotion Mix Strategy
Product-promotion extensions

13. Product Promotion Mix Strategy
Product extension-promotion adaptation

14. Product Promotion Mix Strategy
Product adaptation-promotion extension

15. Product Promotion Mix Strategy
Product - promotion adaptation

16. Promotion Strategy
Select advertising, personal selling, promotion or publicity based on:

17. Promotion Strategy
Laws

18. Promotion Strategy
Media availability

19. Promotion Strategy
Cultural preference

20. Promotion Strategy
Communication practices

21. Promotion Strategy
Acceptable level of persuasion

22. Promotion Strategy
Price

23. Promotion Strategy
Product features

24. Distribution Strategy
Select channels based on

25. Distribution Strategy
National retail and wholesale structures available

26. Distribution Strategy
Competition with others in channel

27. Distribution Strategy
Does firm normally sell direct

28. Distribution Strategy
Desirable level of channel control