Download presentation
Presentation is loading. Please wait.
Published byLucinda Parks Modified over 6 years ago
1
…the art of visual communication that combines images, words and symbols to convey information to an audience, especially to produce a specific effect. 1. What is graphic design used for? 2. What does a graphic designer do? 3. How do graphic designers use the Elements of Design in their work? 4. List and describe 5 different types of graphic design careers. 5. List 5 examples of graphic design you have seen already today. 6. What is copyright? 7. If an artist uses another artist’s work for reference is that infringement? Explain.
5
Elements of Graphic Design
Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques. These designs can include various combinations of the following elements. Line Contrast Color Alignment Texture Hierarchy Shape/Form Balance Space Proximity Type Repetition Simplicity Function
6
Tools of Graphic Design
Professional designers possess a creative mind with an artistic inclination, and so much more. Keen observation skills and analytical thinking are essential tools for graphic design, before they dig into their physical tool kit and touch pen to paper or stylus to tablet. Designers employ a variety of methods to combine art and technology to communicate a particular message and create an impressive visual. Sketchbooks :A traditional tool used to sketch out ideas; it is the quickest way to jot down the rough designs, which designers can develop further using other tools and technologies. Computers: Computers now occupy an essential place in every designer's tool kit. Hardware such as tablets allow designers to expand their creative freedom and maintain that sketchpad feel. Software: Technology has opened new doors for realizing creative vision. Specialized software such as Illustrator and Photoshop can help to create illustrations, enhance photographs, stylize text, and synergize all of the pieces in incredible layouts
7
Influential Art Movements in Graphic Design
Victorian Graphic Design Style: Arts & Crafts Graphic Design Style: Art Nouveau Graphic Design Style: Futurism Graphic Design Style: 's Art Deco Graphic Design Style: 's Heroic Realism Graphic Design Style: 's Early Modern Graphic Design Style: Late Modern Graphic Design Style: American Kitsch Graphic Design Style: 1950's Swiss/International Graphic Design Style: 1940's 's Psychedelic Graphic Design Style: 1960's Post Modern Graphic Design Style: 1970's 's Grunge Graphic Design Style: 's Flat Graphic Design Style: Present
8
Copyright Laws copyright is the exclusive right to control reproduction and commercial exploitation of your creative work. Copyright protects any kind of artwork, illustration and graphic design. “work made for hire” if you are an employee, your employer is considered the author and automatic copyright owner of any work you create within the scope of your employment.
9
Copyright Infringement
Copyright infringement happens whenever someone makes copies or commercially exploits a work without the copyright owner's permission. The second work must actually be copied from the first work—if you just happen to create a very similar work independently, that is not infringement. The problems arise when one artist uses another artist's work as reference. To be infringing, the second artist's works need not be identical. The standard for infringement is whether the second work is “substantially similar” to the original work.
10
Graphic Design Careers
Typography Designer Book / Magazine Designer Label / Cover Designer: Book, CD, Video Sports Branding Designer Publishing / Layout Designer Corporate Branding / Identity / Logo Designer Image Editing Illustrator Sign Design Package Design Exhibition / Display Design Environmental Design Production Designer Art Director Creative Director Production Artist Promotional Materials Designer Technical Artist Multimedia Designer
11
Where to get a job in Graphic Design
Corporate Media Departments Publishing Houses / Newspapers / Magazines Advertising Agencies Design Firms Corporate In-House Creative Departments Department Stores Motion Picture Studios Internet Media Companies Sign Shops Sports Franchises Public Relations Firms Nonprofit Organizations Museums / Galleries Television Stations Video Game Companies App Designers and Animators
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.