1. Keeping and Upgrading Your New Donors

2. Broadening Your Definition:
_________ Acquisition
____________ Reactivation
New Donor
Lapsed Donor

3. Why New Donor Acquisition?
_______
Attrition
Dx3
Donors lapse for three basic reasons:
1. Death (801 deaths per 100,000)
2. Departure
3.. Dissatisfaction

4. Why New Donor Acquisition?
Relational Marketing Strategies
b. ______
Growth
Mega
Major Donors
Large Donors
Middle Donors
Tactical Upgrade Strategies
Small Donors
Acquisition

5. What’s a Good Acquisition Response?
Cost vs. Investment?
Make Money?
_________
Break-Even!
New Donors =

6. Retention Strategies:
What is it and what should it be?
_________ - two very powerful words
We seek a 50% or better annual retention rate
Thank You!
Call
Receipt/Brochure
Card
Welcome Newsletter

7. Upgrade Strategies: ___________ ______________ ______ ____________
Ask Amounts
Mailing Schedule
Offers
Re-Thank You
Re-Acquisition

8. Results:

9. Questions?
Thank You!