1. External Communications
District Public Relations Committee
How many can you find? >>>

2. Hosts Heyun Jeong UC Berkeley Publications Editor Brandon Roman
De Anza College
Communications Chair
Cherie Leung
UC Berkeley
Communications Chair
Tyler Bowman
UC Davis
Communications Chair

3. Introduction
Press Releases
On-campus Presence
Resources
Q&A

4. To start... What is external communications? Getting the word out
Promoting our organization
Why is it important?
Increase awareness/visibility of CKI
Most important, how do you use external communications?
To represent our organization!

5. Example - Press Releases
What is it?
an official public statement issued to news sources, providing information on a particular event or organizational change
Why is it important?
used to showcase CKI and your home club or division’s event!
a professional means to make a public statement on media sources

6. Example - Press Releases

8. Structure of Press Releases
Let’s take a look at a basic template, which can also be found on our District CNH KB!
Important Parts
Official Header
Contact Info
“FOR IMMEDIATE RELEASE”
Catchy Headline
City and date of event
Boilerplate
### to indicate ending

9. Timeline of Process
Start crafting it roughly 3-4 weeks before your event/announcement
Find the template via our KB online!
Fill out our Google Form to request help from the District PR Committee
Allow time for feedback/review from leaders, LTGs, presidents, advisor, etc.
Locate local media sources & send out request 2-3 weeks prior to event
Send follow-up , if no response, 1 week prior to event
Within 2 days after the event, update sources on details such as:
how much funds raised
how many people attended
impact made on community

10. How to Send Proper Email Request
Be concise and straight to the point
Give them a reason
Why should they listen to you?
Why should they cover your event?

11. How to Send Proper Email Request

12. Where to send it to? Sourcing Local Outlets
Search “Berkeley news outlets,” “UC Berkeley news”
Look online at folders/lists sorted by division & region, online newspapers, newspapers, radio stations, school columns...etc
Campus outlets → campus communications center, student newspaper
Local outlets → community newspaper, LA Times, community radio station

13. Examples - On Campus Presence
Beyond the scope of Circle K
On-campus → ideas collaborating with other clubs
May have similar goals / purpose
Raise awareness for both causes
Establish strong relationships
Reach out to service-related resources on your campus
Public Service Center
Center for Student Involvement
Community Service Fair
School directory of student orgs

14. Resources Press Release Request Form
tinyurl.com/CNHCKIpressreleaserequest
Sample CNH Press Releases
tinyurl.com/CNHpressrelease
Graphics Request Form
tinyurl.com/CNHCKIgraphicrequests
Spend adequate time explaining each oneeee, especially KB ( us ideas of what you want to see)

15. Resources District Knowledge Base → kb.cnhcirclek.org
Spend adequate time explaining each oneeee, especially KB ( us ideas of what you want to see)

16. Resources Master Divisional External Outreach Contact Database
tinyurl.com/cnhpressdatabase
Spend adequate time explaining each oneeee, especially KB ( us ideas of what you want to see)

17. Q&A

18. tinyurl.com/PRwebinar16
Quiz
Fill out the quiz below regarding information in this webinar and random tidbits for a chance to win a mini tsum tsum (of your picking) by 11:59PM PST.
tinyurl.com/PRwebinar16