1. ALBERTSON’S / VONS / PAVILLIONS
2018 PROMOTIONAL PLAN
ALBERTSON’S / VONS / PAVILLIONS

2. Consumers of all ages are hungry for what sprouts have to offer.
Baby Boomers & GenX ( ):
Loved them since the ‘70s, still eat them as part of a healthy/fit lifestyle, but have a hard time finding them in the stores
Millennials ( ):
Unfamiliar with sprouts, but living healthy lifestyles, eating for fitness and starting to cook at home again
Generation Z (1996- ):
Exposed to healthy eating throughout their lives, adopting cooking and eating styles of their parents

3. But for years sprouts have been hard for the average consumer to
find in the produce aisle.

4. So our job is to spread
the good news…

5. The sprout drought is over

6. Sprouts are back on the menu

7. Sprouts for a new generation

8. We enter 2018 with a hot new label
that shouts,
“Sprouts are back!”

9. An improved selection of custom POS and store training materials supports the message

10. Special Rä Nanoshoot in-store discount programs and a possible “Just4U” targeted loyalty coupon program will help
drive sales and increase turns throughout 2018.
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In-Store Discounts
Just 4U Electronic Coupons (tentative schedule - subject to confirmation)

11. The Rä Nanoshoot social networking fan base is growing through collaboration with bloggers and influencers in key markets,
strategic brand partners, relevant & timely content,
giveaways and special premiums.

12. RÄ NANOSHOOTS SOCIAL MEDIA CALENDAR
Goal: build product awareness by partnering with health-conscious brands to create a following of health-conscious consumers
Primary Platforms: Facebook and Instagram
Core Tactics: 1) daily recipe/usage posts, 2) weekly videos that highlight recipes or health benefits, and 3) bi-weekly giveaways promoted with paid ads and brand partners
Nanoshoot Fan Appreciation Giveaway:
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Superfood Smoothie Kit
Paloeo/Protein Meal Kit
Buddha Bowl Plant Based Supplements
Nanoshoot Lunch Box Kit
Sugar Detox/Fat Bombs Kit
Nanoshoot Meal Prep Kit
#GetYourGreens Product Kit
Plant-Based Recipe/Gut-Healthy Cooking Kits
Natural Sweetener Baking Kit
Gluten-Free Cake Kit / Gluten-Free Product Kit
Mindful Health Kit / Thanksgiving Recipe Kit
12 Days of Christmas Prize Program
Social Network Content Calendar:
Green smoothies, Greens breakfast benefits
Sprouts & protein, Grain-free veg-based eating
Plant-based cooking tips & recipes
Simple cooking, Healthy shopping strategies
Ketogenic cooking & plant based proteins
#EatHealthyAtHome, Food prep calendar
#GetYourGreens challenge, 3-5 servings a day
Vegan cooking tips & recipes
Low to No-sugar recipes & tips
Gluten-free recipes, 1 grain-free meal a day
Intuitive eating, Listening to your body
Immune health, Energy-boosting recipes
Suggested retail price

13. Email subscribers enjoy timely and relevant seasonal content sent
direct to their inbox. Each message focuses on topics your shoppers
care about including special offers, recipes, health & fitness tips,
contests, and a subscriber rewards program.

14. Email Subscriber Awards Contest Email Content Calendar:
The campaign is designed to deliver meaningful content to current subscribers and to incentivize new subscribers throughout the year.
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DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
Subscriber Awards Contest
Content Calendar:
Post holiday healthy eating
Health & fitness
Summer salads & sandwiches
Back to school nutrition
Holiday cooking
Suggested retail price

15. Rä Foods LLC is eager to partner with Safeway
for a successful 2018