1. 6 Questions to drive your social media strategy
Over 40 YEARS in payroll
More than just payroll.
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Pay
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Presented By: Travis Bjorklund

2. Undoubtedly, most companies should have a social media presence today.

3. So, let’s assume you’re part of the 95% of the companies out there who think this is true.

4. You want to do it

5. You want to do it
You need to do it

6. You want to do it
You need to do it
You don’t know where to start

7. I’m going to share with you six questions that will help drive your social media strategy.

8. these questions aren’t easy

9. But if you can answer them, your social media plan will become self-evident.

10. ready?
Here we go -

11. Can you answer this question?
“only we…”

12. This tends to be one of the most difficult tasks in business

13. It forces you to figure out
Why you’re distinctive

14. It forces you to figure out
Why you’re distinctive
Why customers love you

15. It forces you to figure out
Why you’re distinctive
Why customers love you
And how you fit into the marketplace

16. So why do your customers
Keep coming back?

17. Because they
Love you?

18. Do they emotionally relate to you?

19. Or do they have no other choice?

20. If you know your “only we…” Then you’re ready for question #2

21. Can our company culture nurture and sustain
A social media transformation?

22. Budget, content, and vision will not determine your success

23. Budget, content, and vision will not determine your success
If you don’t have a company culture to sustain and nurture the change

24. Is your business prepared to publish?

25. Can you take the heat of negative comments?

26. Can you entertain
your
audience?

27. Can you inform your
audience?

28. Are we a conversational brand?
… Or could we be?

29. Here is the best business case for Facebook. Just one sentence.
Here we go -

30. Here is the best business case for Facebook. Just one sentence.
“Come waste time with me.”
Here we go -

31. This is what people come to Facebook for

32. This is what people come to Facebook for

33. And this.

34. So why should they pay attention to you?
Here we go -

35. So why should they pay attention to you?
If you’re not already a conversational brand, does it make sense to become one?
Here we go -

36. It worked for this guy

37. Can it work for your company?
Here we go -

38. Can it work for your company?
You’ll have to weigh the risk and the investment before you jump in Blend-Tec style.
Here we go -

39. Blending phones
Isn’t cheap

40. Where are our customers?
… and our competitors.

41. This seems like such a basic question, but is often overlooked.
Here we go -

42. This seems like such a basic question, but is often overlooked.
Doing just a little market research can be very revealing.
Here we go -

43. Study your competitors

44. And then ask yourself this question -
Here we go -

45. How can we stand out

46. What is our source of rich content?

47. You have to do more than tweet now and again and update LinkedIn to get noticed.
Here we go -

48. That’s called “phoning it in”

49. You need a source of rich content to fuel your social media presence.
Here we go -

50. You need a source of rich content to fuel your social media presence.
Something that provides real value to your customers.
Here we go -

51. What’s your fuel

52. blogs
videos
podcasts
Here we go -

53. Whatever you choose, make it:
Here we go -

54. Whatever you choose, make it:
In-depth
Here we go -

55. Whatever you choose, make it:
In-depth
Searchable
Here we go -

56. Whatever you choose, make it:
In-depth
Searchable
Quotable
Here we go -

57. Whatever you choose, make it:
In-depth
Searchable
Quotable
Evergreen
Here we go -

58. What does success look like?

59. Many companies fail to see results from their social media activity.
Here we go -

60. Conversations? Sure.

61. But here’s the thing.
Here we go -

62. Engagement is not a strategy.
Here we go -

63. No matter how much experts squawk about it.

64. Instead, set metrics and goals ahead of time.
Here we go -

65. Instead, set metrics and goals ahead of time.
Then, ask yourself this…
Here we go -

66. Are those expectations…
Here we go -

67. Are those expectations…
Realistic?
Here we go -

68. Are those expectations…
Realistic?
Achievable?
Here we go -

69. Are those expectations…
Realistic?
Achievable?
Focused?
Here we go -

70. Okay everyone, deep breath.

71. Let’s recap.
Here we go -

72. 6
QUESTIONS TO DRIVE YOUR SOCIAL MEDIA STRATEGY
Here we go -

73. 6 QUESTIONS Can you answer the question, “Only, we…”?
Can our culture nurture and sustain a social media transformation?
Are we a conversational brand? Can we be?
Where are our customers and competitors?
What is our source of rich content?
What does success look like?
Here we go -

74. That’s a lot to think about.

75. But I have
good news

76. Asking yourself these six questions will put you on the path to social media success.
Here we go -

77. I’m sure you got all that.

78. Q & A

79. Break time