1. Project Life Cycle Overview
User Stories
Use Case & Flows
Architectural Flowchart
Wireframes
Content Specs
Template Specs
Development Specs
Database Layer
Structure Layer
Presentation Layer
Hosting Setup
Technology Applied
(Javascript, HTML, CSS, Flash)
QA & Load Testing
Celebration
Analytics
Site Admin
Marketing
Partners
Bug Fixes
Multivariate Testing
Information
Architecture
Development
(Front • Back)
Product
Definition
User
Experience
Test &
Iterate
Launch
& Iterate
Analysis
Usage Patterns
Performance
User Focus Groups
Release Planning
Feature Revision
Brand Definition
Customer Profiles
Competition Audit
Story & Message
Creative Brief
Brand Identity • Style
Template Design
User Interface
Front End Specs
Visual Design
Prototyping
Usability Testing
Project Revisions
Marketing Strategy
Content
Creation
Identity System
Typography
Iconography
Color Palette
Design Specs
Style Guide
Copy Setting
Imagery
Videography
Animation
Editing
Rights Clearances
Content Loading
Project Life Cycle Overview

2. Information Architecture
Design Process outlined by Jesse James Garrett in his book “The Elements of User Experience”

4. Brand/Goal/Need Driven Design
Customers have to have a positive feeling toward a brand to become loyal

5. Brands build relationships with customers

6. New Recipe
Mary wants to try new recipe with ingredients her regular store doesn’t have. She tries a new specialty store. The store clerk greets her, helps her find the right ingredient & advises to her about how to use it in the new recipe. Her experience is positive with the store & she begins to shop there regularly.

7. CHARACTERISTICS OF STRONG BRAND
Delivers the benefits it promises - makes the receiver feel they have a good deal whether it is quality of product or “cool” factor
Creates sense of community - sense of belonging to a grouping of people with shared interests
Builds relationship between product & consumer through the way it make buyers feel

8. USER EXPERIENCE & WEB BRAND
Difficult to capture web audience: The user will re- visit the business site if their experience is positive
Websites can frustrate a user: Design the site to build customer loyalty - make the experience extend to the online as well as a company’s on- ground brand
Websites can raise customer brand involvement dramatically: Providing a quality USER EXPERIENCE will give a COMPETITIVE ADVANTAGE to your brand’s website.

9. 3 Factors Affect Design Decisions in the Development Process
BRAND:
Content type, color, type choice depends on who you are.
PROJECT GOALS:
What does the website need to achieve? Increase online sales? Establish a community? Enhance customer service?
USER NEEDS:
What are they? Most important! Website meets needs = design success
Project
Goals
User
Needs
Brand
Identity
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10. Teams People will be grouped into creative teams
Each team member will have a role to play see the handout in class packet

11. How to Work Together
Resolve conflict. Brainstorm a resolution. Examine different sides to an issue and problem solve.
Skill to use technology to communicate - phone calls, texting and .
Skill to communicate openly and supportively.
Skill to motivate and focus each other in team meetings to encourage individual creativity that lead to different ideas in all 5 stages of the design process.
Be a problem solver.

12. Project Creative Director
Point person, interpreter & gatekeeper of work progress
Marketing/Sales Director
Identifies best content to build customer traffic on web site
Technical Specialist
Focuses on technology used to build & maintain website
User Advocate
Focuses on how the user interacts with web site’s content and structure

13. Team Success
Each creative team has a different Industry category to work on
Each team member has a specific role to play from an advising point of view
Deadlines are met consistently
Very dependent on each team member staying focused and supporting each other
There will be 3 to 4 team members
Team members exchange contact info - WORKING and phone number
Answer ALL s & phone calls on same day

14. Group Responsibilities
Group Climate
Trust: Rely on and include each other
Support: Respect and learn from each other’s opinion
Communication: Keeping people on the same page
Group Responsibilities
Complete individual research strategy and brainstorming sections of assignments
Team members contribute to team sections of the assignments
Keep meeting discussions on track
Your grade depends on the timeliness of meeting the assignment deadline, the quality of your work, your team participation in and out of class.

15. Group Meetings in Every Class
Lectures will be posted on Engrade Class Assignments
Read each lecture and prepare for Quizzes over the material at the beginning of each class.
Videos may also be posted that will give infomation on how to do assignments
In-class Meeting Agenda:
Read and understand assignment perimeters. Individual students will complete specific assignment sections using their own ideas.
Each individual’s research, brainstorming and exercises will be used by the team to come up with team assignment components.

16. Project Workbook All Team Members Will Maintain a
Digital Project Workbook in Keynote or PowerPoint
Each team member is responsible for their brainstorming assignment component.
Each team is responsible for their assignment teamwork component
Makes team presentation week 11 very easy to do

17. Project Workbook Creation
Design Process Documentation
Keeps creative team and business client on same page - gives designer credibility - less design conflict
More work accomplished in shorter time - better management of multiple jobs - more money to bottom line
Gives history of work timeline, money & resources on for future job estimates