1. Effectiveness of a Child Blog
Mariana Torres

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3. Effectiveness of Business Blogs for Marketing
ATTRACT
STRANGERS
CONVERT
Visitors/Leads
CLOSE
Customers
Blog, Social Media
Forms, Calls-to-Action, Landing Pages
, Systems

4. Effectiveness of Business Blogs for Marketing
It helps drive traffic to our website, Facebook pages
It helps convert traffic into leads
It helps establish authority
It drives long-term results

5. Action
Last 4 years we invested CAF to invite famous bloggers to participate in lessons and write about the Helen Doron Methodology
The most popular blogs in Portugal
Child and motherhood related topics
Fashion
Public figures

6. Results The posts were getting too repetitive and commercial
It became difficult to control all posts and some information was not accurate
The investment was becoming unaffordable

7. Idea – Create our own blog
Authenticity of data
Real results
Cut down costs
Share our passion and methodology

8. Process Who How Why Someone credible Young baby who grows and evolves
Public blog
Shared by the HD Community
Related to the HD Brand without being too commercial
Why
Storytelling techniques
Credibility and results of the method
Motivation for teachers and franchisees

9. Joaomariagoestoschool.pt The Blog
Based on the learning process of my son with the Helen Doron method and Baby’s Best Start
Promotes the participation of Franchisees and Helen Doron Teachers
Doctors, beauty consultants and influential people write about the importance of bilingualism and other topics
I share my doubts, my concerns and fears as a mother

10. Joaomariagoestoschool.pt

11. Joaomariagoestoschool.pt

12. Joaomariagoestoschool.pt

15. Results
LCFs and Teachers are motivated and share experiences and testimonials
Big launch event with National TV and live BBS lessons
Increase brand awareness
Generation of new leads and more BBS students

16. Thank You