2. NORMAN ROCKWELL: Celebrating Everyday America LTC 4240: Art for Children Created by Mary Franco

3. Introduction to the Artist
Norman Rockwell Biography, Part 1 (5:31)
Norman Rockwell Biography, Part 2 (6:18)

4. Norman Rockwell
“Breaking Home Ties”
1954
“I was showing the America I knew and observed to others who might not have noticed.”
Norman Rockwell

5. Rockwell’s work is about CELEBRATION
Work demonstrates optimism and frequent humor
Even serious subjects offer a ray of hope

6. Rockwell’s work is also about IDENTITY
Visually conveyed IDENTITY
with familiar visual cues
Costumes, props, setting
Facial expressions, postures,
and gestures
Common, recognizable settings and experiences help the viewer identify with the events portrayed.

7. Rockwell’s work is about RELATIONSHIPS as well.
Depicted universally recognized
RELATIONSHIPS
Tapped into sociocultural and
historical knowledge of viewer
Facial expressions, postures,
gestures, and proximity
Again, common, recognizable settings and experiences help the viewer identify with the RELATIONSHIP events portrayed.

8. Rockwell’s work is about STORIES
Contain story elements of
character, setting, plot,
point of view
Draw upon visual, social,
historical and cultural literacy
of the viewer who constructs
and reads the narrative
(What’s going on in this picture?)

9. Rockwell’s Common Themes
Celebrating the common, often overlooked
Celebrating change and invention
Celebrating tradition and the past

10. Studio Activity:
TSW create a photography-based magazine cover design that celebrates 21st century American using one of these Rockwell themes
Celebrating American through the common, often overlooked
Celebrating American change and invention
Celebrating American tradition and the past
To avoid potential copyright issues, you are asked to use your own, original photograph.
(This may be a photograph you have previously taken.)

11. Studio Activity (CONT’D)
Art Medium: Digital Photography
Tool Options:
Digital Camera
iPad
iPhone
Supplemental Technology Tool Options:
Microsoft Word
Photoshop
Other

12. Studio Activity (CONT’D)
Procedure:
TSW will create a fictitious magazine cover using original photography and computer-based production tools.
The magazine cover will CELEBRATE AMERICA as it conveys one of Rockwell’s themes through a 21st century lens.
The magazine cover will feature a central photographic image created by the student that is consistent with the theme (visually tells the story). It may contain supplemental photographs to reinforce the theme or make the magazine cover “believable.”
The magazine cover will feature headings, abbreviated text, and other stylistic elements that make it visually recognizable as a magazine cover. (MS Word instructions provided).

13. Instructor Exemplar

14. References
Norman Rockwell Museum (2013). [Images]. Retrieved from Rockwell, P. (2007). American chronicles: The art of Norman Rockwell, Part 1. Retrieved from Rockwell, P. (2007). American chronicles: The art of Norman Rockwell, Part 2. Retrieved from Rockwell, N. (1920). [Image]. Shadow artist. Retrieved from oct05.jpg