1. Canada’s Wonderland – Solar Powered
TOUR: Mohit Agnihotri Fuyang Wei Lucy Porter

2. Core Product – Solar Powered Theme Park Experience
Overall Experience
ADVENTURE
High Impact Fun
Low Environmental Impact

3. Facilitating Products
New Solar Powered Cabins Located Within the Park Site
Organic Green House

4. Supporting Products Return of Surplus Power
Support Local Non Profit Organizations such as LSF

5. Augmented Products Healthy Living Positive Well Balanced Staff
and Park goers

6. Product Life Cycle Our core product is at maturity stage
Implementing the new technology (solar power) involves product development
Every Fall season there is decline in our product life cycle - natural

7. Micro-Environment
Suppliers
Canadian Solar Inc.
Top 5
High quality

8. Micro-Environment Suppliers Westbrook Greenhouse Systems LTD. 50 years
Well-equipped

9. Micro-Environment Intermediaries Travel agencies
e.g. Sears Travel Canada
Direct Mail House
e.g. Micro Mailing Canada

10. Micro-Environment Public Government Public
e.g. Natural Resources Canada
Local Public
e.g. Local Food Plus
Media Public
e.g. Greenhouse Canada

11. Macro Environment
Macro Environment describes the bigger picture of external factors.
Factors which are sometimes uncontrollable.

12. Economic and Natural Environment
Canadian Economy is stable.
People do have money to spend on their leisure.
Canada’s wonderland also conducts international festivals to attract international traffic.
Its plan is to generate their own energy(solar) and also supply it to locals to keep the local area sustainable.
Also for in house and local restaurants, wonderland is planning to build its own green house.

13. Technological and Political
It offers 2 main passes to their guests.
Season Pass and Platinum pass.
It saves a lot of paper.
These cards include free parking, food discounts, early entry to the rides etc.
Also it is planning to save the solar energy and use it in to run its restaurants as well.
Its planning to minimize the use of electric energy.
Right now this park is taken over by Cedar Fair L.P for US $1.24 billion from CBS corp.
This park with its sustainable approach affects the political environment as it includes the huge amount of wealth and also a crisp idea of sustainability.

14. Works Cited
Author Unknown. canada’s wonderland. “seasons passes”. canadaswonderland.com CFEC:2012. Web. 1 Nov
Author Unknown. Canadian Solar. “Products”. canadiansolar.com. Kitchener, Canadian Solar Inc: Web. 1 Nov
Author Unknown. CBCNews – Business. “Canada’s Wonderland Sold Again”. cbcnews.ca. CBC:2012. Web. 1 Nov

15. Works Cited
Author Unknown. GOOD. “How can we put a value on ecosystem services?”. good.is.com. Good World Wide LLC: 2012: 1 Nov Author Unknown. Green House Canada. “About”. greenhousecanada.com. Annex Business Media: Web. 1 Nov Author Unknown. Learning for a Sustainable Future. “Eco Leagues”. lsf-lst.ca. Web. 1 Nov Author Unknown. Local Foods Plus. “About”. Localfoodplus.ca. Local Food Plus:2012. Web. 1 Nov

16. Works Cited
Author Unknown. Micro Mailing Canada. “Main Menu”. micromailingcanada.com. Micro Mailing Canada: Web. 1 Nov Author Unknown. Natural Resources Canada. “Home”. nrcan.gc.ca Web. 1 Nov Author Unknown. Sears Travel. “Home”. searstravel.ca. Thomas Cook Canada Inc: Web. 1 Nov L

17. Works Cited
Author Unknown. Westbrook Green House Systems. “Greenhouses”. westbrooksystems.com. Westbrook Green House Systems Inc: Web. Nov