1. Online

2. Significant online newspaper reach (monthly)
The average user visits two newspaper sites
49.5m
Unique visitors
duplicated
19.6m
Unique visitors unduplicated
(comScore figures exclude access to online newspaper sites via mobile and tablets)
The average user visits 2 newspaper sites.
No historical comScore data available pre Aug 2012
Total Unique Visitors is the estimated number of different individuals visiting the analysis entity during the reporting period.
comScore: December 2014
Duplicated: sum of unique visitors to each newspaper site
Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited
Includes Express, Star, FT, Metro

3. UK Newsbrands are world class
196.7m
monthly global unique browsers
MailOnline had million monthly global unique browsers in November
Source: ABC Online November 2014

4. Online newsbrand readership timeline
Weekday and weekend
Source: IPA TouchPoints 5

5. Newsbrand webpages are more trusted – and consequently, so are the advertisers!
Consumer levels of agreement with statement that they ‘trust the publisher’
Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’
Source : The Association of Online Publishers / comScore

6. Newsbrand webpages are more likely to drive traffic
Lift in advertiser site visitation versus matched control group
Lift in advertiser-branded search term usage versus matched control group
Source : The Association of Online Publishers / comScore