1. Webinar WebRTC — What Is It And Why Should I Care?
Art Schoeller, Vice President, Principal Analyst
July 22, Call in at 12:55 p.m. Eastern time

2. Unified communications adoption continues to expand

3. WebRTC will evolve to be a key component of UC
Presence
Single user identify
Integrated desktop
Common user
experience
Simplified
management
SIP support
Unified conferencing
(audio, Web, video, text)
“Out-of-the-box”
integration to
collaboration
Mobility integrated calling
APIs and toolkits
Unified
messaging
IP telephony/
VoIP

4. WebRTC will play a key role in embedding UC inside applications

5. WebRTC architecture for embedded communications in browsers
Source: April 10, 2014, “What You Need To Know About WebRTC” Forrester report

6. Key functions and attributes of WebRTC
Embedded in browsers
Requests a session
Manages audio and video resources at the endpoint
Provides for data exchange between endpoints
Standardizes firewall traversal

7. What WebRTC is not No directory services
No communications infrastructure
No QoS
No end-to-end session management
No back-end services (e.g., conferencing)
No presentation layer/user app

8. WebRTC is designed to be peer-to-peer

9. Multipoint becomes a challenge

10. Integration to signaling and directory infrastructure

11. What WebRTC will do Simplify deployment of UC apps.
Accelerate integration of UC into social, business, and customer service applications.

12. WebRTC standardization constraints
The “codec” war — disagreement over Google’s VP8/VP9 codec licensing
Microsoft contributions show deep engagement but lack of endorsement.
Apple’s “radio silence”

13. Support for WebRTC UC app platforms (e.g., Twilio)
Integration tools (e.g., TokBox)
Carrier support “tepid”
A method to support/control OTT services
Unclear IMS integration strategy
UC vendors (e.g., Cisco Systems and Avaya)
Device manufacturers will come along.

14. How Schuh uses video chat
Source: April 23, 2014, “See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold” Forrester report

15. Recommendations
Enterprise UC road maps and vendor selection should now include WebRTC.
Consider customer support use cases.
Explore embedding WebRTC into key enterprise collaboration applications.
Enterprise social networking
Internal collaboration portals
External collaborator (e.g., supply chain partners) communications

16. Art Schoeller