1. Social Influence: Conformity
Would you jump off a bridge if everyone else did?

2. Social Influence
Exercise of social power by a person or group to change the attitudes or behavior of others
Social Pressure
CONFORMITY
PERSUASION
COMPLIANCE
OBEDIENCE

3. Conformity
Behavior change in response to real or imagined social pressure

4. Conformity Asch’s study
Most (almost 75%) conformed on, at least, 1 critical trial
50% went along on half of critical trails

5. Conformity
Asch’s study
Task Difficulty

6. Types of Conformity Public Conformity: Private Conformity:
Doing or saying what others around us say or do
Private Conformity:
Actually coming to feel or think as others do

7. Conformity
Asch’s study
Task Difficulty
Era/Time
Gender & Conformity

8. Influences On conformity
Group Size

9. Influences On conformity
Group Size
Unanimous
Relevance

10. Why We Conform Informational Social Influence
Based on the desire to be correct
Normative Social Influence
Based on the desire to be liked or accepted