1. Integrating Travel Demand Management into the Long-Range Planning Process
2017 AMPO
October 19, 2017

2. Chattanooga 2045 RTP
Chattanooga RTP addresses both transportation supply and demand
Continued focus on sustainable investment strategies for the region
Priority is maximizing use of existing transportation system
Minimize travel demand by providing/supporting attractive options to driving alone

3. Travel Demand Management
(TDM)

4. Travel Demand Management (TDM)
A collection of strategies designed to reduce automobile trips and associated roadway congestion and parking demand by redistributing travel to alternative modes, times and routes
Infrastructure
Parking Management
Services
Subsidies
Education
Legislation
TDM Is a focus of the 2045 RTP.

5. TDM Is a “Win-Win” for Public and Private Sectors
Benefits to Communities
Benefits to Developers
Public/local govt
Increase potential revenue from development with less infrastructure demand – TDM maximizes existing infrastructure, can allow for more development in less space
Improve mobility with less infrastructure investment
Improve return on transit investment – increasing access, increasing revenue recovery in short term and supporting ridership
Improve environment and health
Developers:
Immediate and positive transportation impacts – unlike trans and land use changes, TDM can be implemented quickly and w/o lengthy planning and approval process
LEED Building Design and Construction: Bicycle storage and shower, reduced parking footprint, EV charging
LEED Operations and Maintenance: Alternative transportation (up to 15 points)
Cost savings
Less parking
Fewer vehicle trips means less investments in intersection improvements, deceleration and acceleration lanes
Often less expensive to implement TDM than to build these improvements
Increase community support
Marketability – residents are looking for walkable environments where they don’t have to rely on car for every trip (millennials, seniors)

6. TDM Stakeholders
Targeted developers and local government to better understand knowledge of TDM and capacity for implementing TDM strategies
Feedback
Developers are already doing some TDM, they just don’t call it that
Developers and local governments requested a TDM toolkit that accounts for land-use context
Workshop attendees said they need help understanding what strategies can work in areas that are typically car dependent and lack good transit service.

7. TDM Toolkit Resource for local government and development community
Educate on the benefits of TDM
Build local capacity for implementation
Contents
Manual with TDM 101
TDM calculator
Funding options
Input from local developers and government shaped development of TDM Toolkits..
Toolkits include:
TDM Calculator - interactive tool for determining applicable TDM strategies
Brief report
Marketing pamphlet
Presentation

8. TDM Calculator How to use: Answer questions about development context
Receive custom recommendations based on responses
Leverage toolkit for further assistance

9. TDM Calculator How to use: Answer questions about development context
Receive custom recommendations based on responses
Leverage toolkit for further assistance

10. TDM Calculator
Explain why we went with strongly encouraged, and enhancing elements.

11. Bringing it Together: Long-Range Planning

12. Bringing it Together Within Long-Range Planning
ENTERPRISE SOUTH SUB AREA STUDY
Recommended Investment Scenario

13. Bringing it Together Within Long-Range Planning
ENTERPRISE SOUTH SUB AREA STUDY
I-75 and Bonny Oaks Drive

14. Bringing it Together Within Long-Range Planning
Corridor Widening
Multi-Use Trail
New Road
New Transit Service
Sidewalk
Transportation Improvements
TRANSPORTATION INVESTMENTS

15. Bringing it Together Within Long-Range Planning
Corridor Widening
Multi-Use Trail
New Road
New Transit Service
Sidewalk
Transportation Improvements
Civic / Institutional
Mixed-Use Residential (Medium Density)
Mixed-Use Transit Corridor
Traditional Neighborhood
Parcels
Land Use Recommendations
LAND USE RECOMMENDATIONS

16. Bringing it Together Within Long-Range Planning
Corridor Widening
Multi-Use Trail
New Road
New Transit Service
Sidewalk
Transportation Improvements
Civic / Institutional
Mixed-Use Residential (Medium Density)
Mixed-Use Transit Corridor
Traditional Neighborhood
Parcels
Land Use Recommendations
TRAVEL DEMAND MANAGEMENT INITIATIVES

17. Informing the 2045 RTP
Proposed land use intensification areas and regional planning districts were screened with TDM calculator
Supported identification of applicable TDM strategies to enhance transportation recommendations in key areas

18. Example: East Main Street Intensity Area
2045 Status Quo
2045 Intensification
Existing Conditions
Land Use
Primarily industrial.
Single family residential.
Similar to existing.
Small-lot SF (up to 8 du/ac).
Mid-rise MF (24 to 36 du/ac).
Locally-oriented service/retail.
Housing Units
120
120
1,100
Employment
850
870
2,480
TDM Strategies
Bicycle infrastructure.
Discounted transit passes.
Education and outreach.
Similar to existing.
Similar to existing, plus:
Carpool parking/incentives.
Vanpool programs.
Ridematching.
On-site transit pass sales.

19. Next Steps Finalizing 2045 RTP project evaluation
Project in keeping with recommended areas of land development/intensification as one key evaluation metric
For this criteria, all projects were evaluated against transit and multimodal potential based on the land use context; complementary TDM investments were identified if appropriate
Draft 2045 RTP by end of year
Refinements to toolkits and calculator and then rollout

20. Questions?