1. A Sports Marketing Case Study
The A-Rod Scandal
A Sports Marketing Case Study

2. The Story
The MLB suspended 13 players based on their involvement with Biogenesis of America
Anti-aging clinic in Florida
Players accused of using performance enhancing drugs, specifically human growth hormones
All 13 players were suspended
Most were for 50 games and start immediately

3. A-Rod
Alexander Rodriguez also confessed to using performance enhancing drugs while playing college baseball
While this information technically can’t be used against him, the MLB wants him to be suspended longer
A-Rod is fighting the MLB, therefore the suspension hasn’t started

4. A-Rod Speaks Out