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EDM OPPORTUNITIES
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CRAVE KNOWS EDM EDM is a 6 billion dollar industry, and the fastest growing genre in music. The fans are arguably some of the most passionate on the planet, and are extremely loyal to the artists, promoters, and brands in the ecosystem Our exclusive partnership with the EDM Network, the worlds #1 site for electronic dance music, provides our clients with access to the top names in the genre and the opportunity to create custom, all-encompassing programs to achieve brand objectives.
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RELEVANCY IN EDM ACTIVE SOCIAL ENGAGED
The value of an audience that devours electronic music across live, broadcast, and digital platforms lies in their unrivaled passion, loyalty, and predisposition to share experiences. 2.8X 55% 45% Male Female More likely to stream 50+ audio tracks per week 11X EDM fans tweet 11x more daily than AVG users 3X 58% More active on Facebook Of EDM fans earn over $50K/Year Source: ComScore Plan Metrix, Q4 2014
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EDM: REACH AND SCALE 400k+ 2MM+ #1 70MM+ 3.6MM+ 1.6MM+ FANS
In reach & user engagement among EDM promotion platforms 400k+ New followers per month 2MM+ Unique monthly visitors 70MM+ SOUNDCLOUD PLAYS PER MONTH 3.6MM+ SUBSCRIBERS 1.6MM+ FANS 120K+ FOLLOWERS Source: Google Analytics, Feb 2015
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| THE CHAINSMOKERS | ANNIE NIGHTENGALE
EDM: SOME FRIENDS OF OURS 3LAU 109K Followers ADVENTURE CLUB 1,006,409 Likes CEDRIC GERVAIS 333,183 Likes MYSTERYLAND USA 407,368 Likes IICE CUBE 1,772,644 Followers TOMORROWWORLD 5,102,664 Likes SKRILLEX | LIL JON | 1XTRA | KREWELLA | PETE TONG | DIPLO | TRINIDAD JAMES ULTRA RECORDS | DATSIK | EXCISION | ARMADA | RUSKO | BORGORE | BASSNECTAR | DJ SNAKE | DVBBS | DASH BERLIN | XS LAS VEGAS | CARNAGE | THE CHAINSMOKERS | ANNIE NIGHTENGALE MORE EDM NETWORK INFLUENCERS
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CRAVE MUSIC PLATFORM PASSIONATE TRENDSETTING AUDIENCE
While Crave covers indie, hip hop, and rock, it is also very focused on the EDM space, and leverages its deep industry ties for: Extensive festival and tour coverage Backstage interviews and artist docu-series Hosting music showcases and live performance video series 2x more likely to attend a concert in last 6 months 61% more likely to advise others on music 83% more likely to own latest music first among friends 2.8x more likely to stream 50+ audio tracks per week PASSIONATE TRENDSETTING AUDIENCE Source: ComScore Plan Metrix, Q4 2014
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CRAVE + EDM = EXCLUSIVE ARTIST ACCESS LIVE MUSIC EXPERIENCES
Deep audience engagement & unparalleled reach Leverage our relationships with talent to create unique video series and editorial programming EXCLUSIVE ARTIST ACCESS Amplify brand messaging with custom events or integration within existing festival tours and concerts LIVE MUSIC EXPERIENCES Create a platform where new music can spread rapidly throughout our extensive network FOSTER MUSIC DISCOVERY
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ACCESS
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EXCLUSIVE ARTIST ACCESS OPPORTUNITIES
We identify the artist(s) that best align with your image and the audiences you want to advocate your brand. We’ll position your brand as the connective tissue between passionate fans and the artists they love. Align with artists charities, and “Do Good” for the fans and less fortunate Become part of their latest music videos Go inside the studio with artists as they create custom tracks Get a behind the scenes look at their tours and their journeys to festival performances. OPPORTUNITIES
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EXPERIENCE
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UNFORGETTABLE LIVE MUSIC EXPERIENCES
As part of these comprehensive online/offline programs, we will leverage the power of the combined EDM/Crave platform to amplify your brand and reach your audience at unparalleled scale Crave’s video content, editorial coverage, and social promotion will bring the thrill of these events to fans across the globe. Integrated brand content and social amplification programs Opportunity for exclusive streaming rights for festivals and events Access to top-tier festival talent Branded event coverage hub Video and photo galleries Interviews and performance recaps Event programs can also include contests, sampling, couponing, 53% Pay to see Artists online streaming concerts Source: ComScore Plan Metrix, Q4 2014
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UNFORGETTABLE LIVE MUSIC EXPERIENCES TURN KEY EXECUTIONS
With media becoming increasingly fragmented, live festivals remain one of the few places where audiences interact and enjoy a shared experience. Custom events alongside the biggest festivals Tour bus wraps and artist integrations Mobile marketing and “boots on the ground” Photo booths, charging stations, ambassadors Comprehensive promotion via press releases, media alerts, social media TURN KEY EXECUTIONS Comprehensive programs that include online, offline, and social activations. Official integration with festivals and tours, as well as custom event production.
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DISCOVERY
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EDM.com is the #1 listening destination in the genre.
FOSTER NEW MUSIC DISCOVERY Soundcloud is the platform of choice for electric artists to promote music, and for fans of the genre to find and share content. With over 70MM plays each month, EDM.com is the #1 listening destination in the genre. Custom Track or Compilation Album: You’ll team up with artists to release an original track or an entire playlist that will be promoted extensively throughout our network and distributed via our third party partners. Record Label: Your brand will become an EDM tastemaker as you partner with 10 EDM artists to release an entire series of exclusive tracks SOUNDCLOUD OPTIONS
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