1. Succeeding With Online Marketing In a Highly Competitive Industry
Alex Melen Co-Founder

2. Agenda
1. Embracing Digital
2. Online Marketing
3. Measurement 4. Takeaways
5. Q&A

3. 1. Embracing Digital

4. Embracing Digital

5. Embracing Digital

6. Embracing Digital
By a show of hands, how many have spent more than 2 hours on their phone so far today?
By a show hands, how many have spent 2 hours watching TV so far today?

7. 2. Online Marketing
Sales
SMM
SEO
PPC
Measure
Everything!

8. Pay Per Click (PPC)
Customer Value > [CPC x Conversion Rate]

9. Search Engine Optimization (SEO)
[Unique Content x Relevant Links] – Technical Errors

10. Social Media Marketing (SMM)
[Followers x Engagement]
Optimize profiles. Integrate with website.
Follow users who follow your competitors.
Follow users who post about #cars.

11. 3. Measurement

12. Measurement

13. 4. Takeaways

14. Ongoing Communication
Takeaways
Immediate Exposure
Long Term Visibility
Ongoing Communication
Measure, Analyze, Optimize

15. Takeaways Use a minimum of ____ ad platforms
Publish a minimum of ____ content pieces/month
Be active on ____ social media platforms
Setup remarketing and audience tracking
Don’t be afraid to partner with an Agency!

16. 5. Q&A

17. Contact Info
Full Name: Alex Melen
Job Title: Co-Founder