1. TMALL
GROUP 4

2. LIST What is Tmall Renamed and the reason The Tmall's strengths
Outline
LIST
What is Tmall
Renamed and the reason
The Tmall's strengths
Business philosophy
What happened
Why did it happen
Page: 2

3. 1.
What is Tmall
Page: 3

4. (Business-to-Consumer )
What is Tmall
About Tmall
B2C
(Business-to-Consumer )
shopping platform
70,000 brands
50,000 businesses
400,000,000 buyers
established on April 10, 2008

5. Function Credit evaluation without negative from 0 to a maximum of 5
What is Tmall
Function
Credit evaluation without negative from 0 to a maximum of 5
The shops page custom decoration
Products feature uses flash
technology
All Mall certification guarantee
credit

6. What is Tmall
CEO
Mayun

7. Trading culture honesty, lively, efficient Taobao members
What is Tmall
Trading culture
honesty, lively, efficient Taobao members
safer Internet trading platform
lively family atmosphere
make more friends

8. 2.
Renamed and the reason
Page: 8

9. Officially Renamed January 11, 2012
Renamed and the reason
Officially Renamed
January 11, 2012
Zhang Yong, the president of Taobao Mall announced ：Taobao Mall officially changed the Chinese name for the “TMall”

10. Renamed and the reason
Do you konw the reason
of the renamed?

11. Stylish Sexy Trend Quality

12. 4.
The Tmall's strengths
Page: 12

13. Commodity advantage Commodities has increased game’s equipment
The Tmall's strengths
Commodity advantage
Commodities has increased game’s equipment

14. The Tmall's strengths
Auction site
The time display

15. The Tmall's strengths
Service Advantage
Seven days Authentic B2C

16. Communication advantage
The Tmall's strengths
Communication advantage
Taobao wangwang

17. 4.
Business philosophy

18. Business philosophy
The Start of Change

19. B2C The more benefit we want ,the more goods we have to sell.
Business philosophy
B2C
The more benefit we want ,the more goods we have to sell.
We need to discovery varieties of potential customers, strengthen the communication with our partners, draw up our internal organization and management, and investigate the future.

20. Business philosophy
Department
B2C
There are so many directional models running in the internet. We can get close to what user love by their scan and their purchasing trace.
The different demand of different people could be satisfied on T-mall.

21. Business philosophy
Section
Based on social division of labor, which belongs to electric commerce, will be more and more complex.

23. 5.
What happened?
Page: 23

24. 35 Billion Finally, 35 billion 21:19 30 billion 13:39 20 billion
What happened
35 Billion
Finally, 35 billion
21:19 30 billion
13: billion
13: billion
(Surpass the record of last year)
8: billion
(Cyber Monday billion)
5： billion
6min 1 billion
55sec 0.1 billion

25. What happened
Historic moment

26. What happened
破千万 443家
5000万以上 43家
1亿以上 17家

27. 全国交易额省份排名 TOP10 省份 Billion Yuan TOP5 City Billion Yuan
What happened
全国交易额省份排名
TOP10 省份
Billion Yuan 1 广东
3.37 2 浙江
3.33 3 江苏
3.06 4 上海
2.16 5 北京
1.81 6 四川
1.77 7 山东 8 湖南 9 湖北 10 福建
TOP5
City
Billion Yuan 1 上海
2.16 2 北京
1.81 3 杭州
1.05 4 深圳
0.89 5 广州
0.83

28. 6.
Why did it happen?
Page: 28

29. S
Why did it happen
Special meaning
11.11
ingles Day
Good Timing——天时

30. M
Why did it happen
Business factors
11.11
oney
Good Timing——天时

31. OF Bellwether B2C Market Geographical Convenience——地利
Why did it happen
Bellwether OF
B2C Market
Geographical Convenience——地利

32. Good Human Relations——人和
Why did it happen
Good Human Relations——人和

33. Good Human Relations——人和
Why did it happen
Good Human Relations——人和

34. Page: 34