1. Executive Summary
Costs included in this plan are on the basis of industry trends
This business plan is derived from secondary detailed market analysis
A buffer is included in start up cost to ensure that business is not under-financed
We have also determined the tradition and non-tradition risk associated with failure of our company

2. SIXSEN GLASSES

3. Company Portfolio
'SixSen Glass' is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.. It aims on converting physical environment into a computer screen where everyone can surf internet to know what they are seeing or play games wherever and on whatever they want .
All this would certainly make us more social and we would start using technology as a helper rather than being slaves of it .

4. Product Overview
SixSen Glass is equipped with a camera, projector , chip (equivalent to Raspberry Pi) , programmed in python using OpenCv detects hand gestures and other physically visible things through Camera and integrates internet to surf about it and uses a small projector for screen display.
It reduces human efforts of carrying mobiles every time and starting it for everything . It is a complete device which leaves no sector, or topic or function untouched . Everything that is on Internet is now in front of your eyes without any effort through our glass.

5. Device Capabilities
1. You can Watch what you are reading …

6. Device Capabilities
2. You can have a digital watch on physical hand on demand just by using a gesture

7. Device Capabilities
3. You can make a call with really nothing in your hand..

8. Device Capabilities
4. You can graffiti any wall but virtually..

9. Device Capabilities
5. No need to browse for goodreads rating , you have it, as soon as you hold a book .

10. Mission
Mission of our organization is to make everyone use technology to aid their physical world by gesture recognition and verbal instructions , thereby making our lives much easier.

11. Vision
Our vision is to be the first to serve to the customers such a product and establish a brand name, by our hard work and dedication to the business, soon we will also become the consumer’s first choice and one of the leaders in field of technology..

12. Objectives We have three objectives in our mind: Social Objectives
Financial Objectives
Marketing Objectives

13. Social Objective
Our social objective is to provide best quality product at a reasonable price so it is affordable by the lower income group also ..

14. 2. Financial Objective
To achieve breakeven in the initial year of its production or inception and at least earn enough profit to cover our expenses

15. 3. Marketing Objective To create product awareness among consumers
To achieve sale of 2 lakh units in first year
To create multiple distribution channel

16. Features & Benefits
It’s the first in it’s kind. No other product offers direct competition.
It can be very useful for tourists or travelers.
It can also be used as a tool for education in schools.
Price range is affordable to reach out to wider section of society.

17. Segmentation Geographic segmentation: Demographic segmentation:
Major and Small cities of India
Village area near cities
Demographic segmentation:
Middle aged people
Young people

18. Swot Analysis Strength First Mover advantage
Attractive Packaging and good quality
Tech savvy youth .
It is cost effective
Weakness
Advertising is less as we are a new company
Lesser Market share in emerging economies
Lesser public relation
Lesser social media

19. Swot Analysis Opportunity Increase advertising spending
New demographic
Improved customer managed relationship
Product development
Improve market development
Improve market targeting
Threats
In large cities, Google and Microsoft have captured significant market share
Brand loyalty
Word of mouth influence
Public opinion
Dissonance – reducing buying behavior

20. Place Our products will be available in the National market initially.
It will be available in every major city at company’s own outlet and will be out for sale on websites like Amazon.in, Flipkart.com

21. Channels of Distribution
Our product will be available to the consumer through Direct channels of Distribution :
Through Online Websites.
Through company’s own outlets in major cities.

22. Competitors
We have no competition at present but we expect to face a sheer competition from big tech giants like : Google & Microsoft.
They are also working on similar projects.

23. Google
Google LLC is an American multinational technology company that specializes in Internet-related services and products
Its revenue is more than 89.46 billion USD.

24. Microsoft
Microsoft Corporation is an American multinational technology company 
Its revenue is about 89.95 billion USD
It develops, manufactures, licenses, supports and sells computer software.

25. Packaging Our packaging would be attractive and cost efficient .
Along with the Glass , accessories includes a 2.0 usb charger and a 4 gb micro-sd memory card for free.
We will also provide trials of the product but in selected stores only

26. Promotion
Newspaper
Magazines
Social sites
Television
Brochures

27. Financial Plan
Our company financial model is based on a business concept to “ Plan for the Worst, but Manage for the Best”
Company’s financial plan will include :
Important assumption
Risk Analysis
Break Even Analysis
Profit and Loss Statement
Cash Flow Statement
Balance Sheet

28. Certification

29. Contingency Plan
In case the product fails in the market , then we would come up with new product. We will reposition our product and some alteration will be made in its composition. We will use the fixed facilities we already have

30. Contact Details
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