1. Tertiary Education Graduate Tracer Study

2. MyCOS – Improving Education Through Data
Founded in 2006
Specializing in higher education management consulting
230 employees
Who we are
What we do
Data survey & evaluation and consulting services
900+ university clients
International clients: OECD, Asian Development Bank
Revolutionizing education through data has been MyCOS’ mission since our founding in 2006 as the first company in China specializing in higher education management data analytics and consulting.
From its academic beginnings at the Southwestern University of Finance and Economics in Chengdu to today’s innovative and thriving company of 200 staff with headquarters in Beijing, it has earned its position as the most trusted third party authority in higher education, recognized by government, educational institutions, employers, and the general public. 
Data survey & evaluation and consulting services have reached 700+ clients.
Experienced in working with different types of higher education institutions.
Host China’s largest forum on higher education management
Research collaborations with the Ford Foundation, the World Bank, the OECD, and the Asian Development Bank.
MyCOS maintains an active media presence by publishing a monthly magazine on higher education management, as well as the Chinese College Graduates’ Employment Annual Report.

3. Tracer Study - Categories
Employer Survey
Three Years Post Graduation
Six Months Post Graduation
Academic Staff Development Survey
Teaching Evaluation
Comprehensive College
Tracking & Evaluation
Student Recruitment Survey

4. Tracer Study – Benefits
Data-driven understanding of graduates’ career development can be used to improve student recruitment and career services.
Determine whether an academic program can appropriately meet a region’s labor market demand and economic development. Survey results may be used to identify and improve problem areas.
Monitor the progress of education objectives and provide hard evidence for improving teaching and learning.

5. Tracer Study – Undergraduate Indicators
Employment Rate
Recommendation Rate
Alumni Evaluation
Employment Satisfaction
Satisfaction Rate
Variable Indicators*
Basic Work Skills
Employment Income
Employment Status
Skills & Knowledge
Core Knowledge
Academic Dept. Relevancy
Course Evaluation
Course Effectiveness
Job Turnover Rate
Student Associations
Participation
Occupation Characteristics
Employment Characteristics
Employment Services
Career Services Evaluation
Industry Characteristics
*Indicators used for undergraduate tracer surveys

6. Tracer Study – Postgraduate Indicators
Variable Indicators
*Indicators used for PhD postgraduate tracer surveys
Employment
Distribution
Postgraduate Outlook
Further Education
Career Choice
Postdoctoral
Analysis*
Academic Department
Relevancy
Employment Status
Income Analysis
Satisfaction Rate
Scientific
Research Ability
Professional Skills
 Professional
Development
Skills & Knowledge
Academic Staff Advisor
Evaluation
Course
Teaching
Feedback
Faculty/Departmental
Support*
Academic
Activity
Internship/Project
Experience
Campus
Graduation
Delay*

7. Tracer Study - Project Flow
Survey Preparation
Report Writing NO
Basic information provided by U client
Data Analysis
YES
Sufficient data collection
Online Smart Survey
YES
Data Cleaning NO

8. Tracer Study – Invitation Through Email
1. invitations are the primary survey method in China. MyCOS surveys the entire graduate population; there is no partial sampling.
2. Follow-up invitations are sent two weeks or more after initial round if no response has been received.
3. Multiple log-ins to complete survey are allowed and answers will be automatically saved as they are filled in.
了解新生填报志愿时主要的备选高校及影响择校的因素。
多种渠道，覆盖面，有效性，提高招生性价比。`通过了解志愿填报决定人，分析不同决定人的决策差异，为未来招生提供建议。
通过调研了解学生对未来的升学期待职业期待，在校内的辅修意愿和转专业意愿，根据不同意愿学生有针对性的培养和帮助。
自收自支的民办院校，学费是办学经费的主要来源，了解承担能力……策略建议包括未来招生的重点区域、未来的提价空间等
Typical response rate patterns of MyCOS tracer surveys in China.
30 Days: 50%
20 Days: 45%
10 Days: 38%
*Chinese chat app similar to Whatsapp

9. Tracer Study – High Response Rate
How does MyCOS incentivize students in China to participate in the survey?
After completing the survey, graduates will instantly receive a report, comparing their salary and skills with cohorts.
Graduates are informed that their survey answers will help their universities improve the quality of education.
了解新生填报志愿时主要的备选高校及影响择校的因素。
多种渠道，覆盖面，有效性，提高招生性价比。`通过了解志愿填报决定人，分析不同决定人的决策差异，为未来招生提供建议。
通过调研了解学生对未来的升学期待职业期待，在校内的辅修意愿和转专业意愿，根据不同意愿学生有针对性的培养和帮助。
自收自支的民办院校，学费是办学经费的主要来源，了解承担能力……策略建议包括未来招生的重点区域、未来的提价空间等

10. Tracer Study- Compatible With All Devices
Complete smart survey system

11. Tracer Study – Well-Designed Questions
What is the skill level you have attained upon graduation for the following:
Specific skills attained:
Level 2: Able to accurately record phone messages
Level 4: Able to write detailed instructions for employees
Level 6: Able to write a textbook, technical document or product summary
Specific skills attained:
Level 2: Able to calculate payments
Level 4: Able to calculate investment returns
Level 6: Able to design a mathematical model to solve engineering or statistics problems

12. Tracer Study—Third Party Advantage
The MyCOS Advantage
Objective. Having MyCOS as a third-party evaluator helps ensure objectivity and impartiality, because it is independent from all ACE stakeholders.
Professional. MyCOS has developed its professional tracer survey methodology, technology and analysis tools for over a decade.
Competitive. MyCOS focuses on continuous improvement and innovation of evaluation theory and technology in order to keep pace with client demand and competition.

13. Tracer Study — Required Information*
Country
University
ACE Title
Department/Major
Years in ACE
Student Name
Student ID
Contact ( )
*Example only; actual information requested may differ

14. Questions? Contact Kate Wang Email | kate.wang@mycos.com
Thank you！
Questions? Contact Kate Wang |
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