1. Sports and Entertainment Marketing 1
Objective 3.04

2. Which of the following is most likely to be visible to search engine spiders:
A. Flash files
B. Java applets
C. HTML text
D. Images

3. C. HTML text

4. To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as A. online exchange. B. data interchange. C. game works. D. fantasy sports.

5. D. fantasy sports.

6. How does a professional sports team earn revenue when it permits games to appear on television? A. Participating in merchandising programs. B. Sponsoring charitable events C. Selling broadcast rights D. Promoting the games on its web site

7. C. Selling broadcast rights

8. Sport/event industries often use the electronic media to A
Sport/event industries often use the electronic media to A. conduct worldwide research. B. attract advertising support. C. encourage athletes to participate. D. motivate customers to buy.

9. D. motivate customers to buy.

10. A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital "coupons" in their smartphones, which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of
cable-network tags
B. reverse-messaging features.
C. receipt-verification applications.
D. quick-response codes.

11. D. quick-response codes.