1. Q1 FY16 Networking Management Campaign Summary
Launch Date:
WW English and Localized versions: MONICA UPDATE
Target Audience: Director of IT Ops, Director Network Engineering, LOB
Solution: Network Management Software (Network Node Manager i & Network Automation)
Messaging: Integrated, proven products give you complete control of your physical and virtual network infrastructure.
 Pain Point:  Networks rapidly expand in size and increasing in complexity
Virtualized networks significantly increase complexity
Change control problem increases with size of network
Increasing compliance requirements (Payment Card Industry (PCI), Health Information Privacy & Portability Act (HIPPA))
Performance expectations continue to rise
Value Proposition: Deliver a Network that Fosters Business Growth
360˚ Visibility
Dynamic Policies
Deterministic Root-Cause Analysis
Automation
Speed = More Business Opportunities
Lower Operational Costs
Lower Management Risk

2. Q1 FY16 Networking Management Campaign Summary
Customer Elevator Pitch
Reduce your IT costs, increase reliability, and manage change in your physical/virtual networks.
Why HP
End-to-end capabilities: fault, performance, configuration, and compliance all in one integrated system
Visibility: most comprehensive device support
Scalability: highly scalable and redundant
Depth: sophisticated root cause analysis, discovery, compliance, etc.
Solution
HP Software Network Management tools deliver automated network management which is a holistic network management solution that manages across the network domains of fault, performance, configuration, and compliance of physical and virtual networks.
HP Network Management Components
HP Network Node Manager i software
HP Network Node Manager Smart Plug-ins
HP Network Automation software

3. Q1 FY16 Networking Management Campaign Summary
Aprimo Codes
BSM - Lead Gen
Campaign code: 
Campaign name:  HPSW ITOM WW Q216 BSM NetworkManagement LeadGen GC
Activity code:  
Activity name:  HPSW ITOM WW Q216 BSM NetworkManagement LeadGen GC tracking
BSM - Demand Gen
Campaign code: 
Campaign name:  HPSW ITOM WW Q216 BSM NetworkManagement DemandGen GC
Activity code:  
Activity name:  HPSW ITOM WW Q216 BSM NetworkManagement DemandGen GC tracking

4. Q1 FY16 Networking Management Solution Competition
Competitive Differentiation
Competitive Positioning
CA Technologies
Focus on scalability, root-cause analysis, device support, and ANM single console
Stress ease of implementation, customization, and low administrative overhead
Infoblox (formerly Netcordia, Inc.)
Focus on HP’s ability to integrate fault, performance, and change management
IBM
Focus on scalability, spiral discovery, device support, and ANM single console
Stress time to value for the implementation
EMC
Focus on scalability, root-cause analysis, spiral discovery, device support, and ANM single console
SolarWinds
We offer a complete, proven, solution with coverage for end-to-end network management, from fault and performance, to configuration automation
We offer more functionality with proven enterprise scalability and deployment architecture
We have one of the most comprehensive device support and options for supporting new devices
We provide sophisticated root-cause analysis, dynamic spiral discovery, real-time change detection, and versatile compliance auditing and reporting capabilities
Part of the BSM and IT Service Management portfolio suites
We combine stability of single vendor with market-leading solution spanning the IT value chain
HP is a leader in the market, in market share, revenues, global enterprise

5. Q1 FY16 Networking Management Campaign – DEMAND GEN
Buyer Journey
Touch
Title
Asset Type
Asset Status
Awareness
Touch 1
Primary: End-to-End Network Management
Secondary: NNMi trial
Infographic
Trial
New
Existing
Touch 2
Primary: Make network Management more efficient
Secondary: NA trial
Whitepaper
Consideration
Touch 3
Primary: End-to-End Management: Take control of your network with a VIP approach
Secondary: NNMi trial
Ebook

6. Q1 FY16 Networking Management Campaign – LEAD GEN
Buyer Journey
Touch
Title
Asset Type
Asset Status
Preference
Touch 4
Primary: State of Kansas Division of Information Services and Communications (DISC) Case Study
Secondary: NA trial
Case Study
Trial
Existing
Purchase
Touch 5
Primary: Network Management Trials:
Network Node Manager I (NNMi)
Network Automation (NA)
Secondary: Enterprise Management Associates (EMA) Whitepaper:
Network Performance and Fault Management Challenges in an SDN Network Virtualization World
Trials
Case study WP

7. Q1 FY16 Networking Management Campaign – Asset IDs
Touch
Asset
Type
Asset ID
Touch 1
Primary: Trends and Network Management Software Solutions For Evolving Networks
Infographic
Touch 2
Primary: Make network Management more efficient
Whitepaper
12903
Touch 3
Primary: End-to-End Management: Take control of your network with a VIP approach
Ebook
Touch 4
Primary: State of Kansas Division of Information Services and Communications (DISC) Case Study
Case Study
Touch 5
Secondary: Enterprise Management Associates (EMA) Whitepaper:Network Performance and Fault Management Challenges in an SDN Network Virtualization World
EMA report

8. Q1 FY16 Networking Management Campaign Summary
Touch
Title
Asset Type
Abstract
DEMAND GENERATION
Touch 1
End-to-End Network Management
Infographic
The infographic highlights:
how networks are exploding in size and complexity
how customers can keep pace with the explosive growth
Highlights some customer case study statistics
How to solve for todays challenges with a completed integrated network management solution
Touch 2
Make network Management more efficient
Whitepaper
This whitepaper highlights how networks are critical to the business and how managing them is complex and can be cost. Paper discusses, As your network gets complex, managing it must get simple. With many of today’s disparate network management products, as your network grows management becomes more complex. Shows how an integrated approach to managing networks can make it simple by
using automation.
Touch 3
End-to-End Management: Take control of your network with a VOP approach
ebook
The eBook shows how in a world driven by online operations, networks are the foundation for all business services and nothing works without them. Highlights how every line of business now depends on the network and downtime is unthinkable. IT services must be always on and always available.

9. Q1 FY16 Networking Management Campaign Summary
Touch
Title
Asset Type
Abstract
LEAD GENERATION
Touch 4
State of Kansas Division of Information Services and Communications (DISC) Case Study
Case Study
This is a case study which highlights a public sector customer (DISC) and how Standardized and consolidated network management help them reduces mean-time-to-repair by percent.
Also highlights their objective to drive operational efficiencies to help keep Information Services and Communications budgets in check, while improving network availability.
Touch 5
Network Management Trials:
Network Node Manager I (NNMi)
Network Automation (NA)
Trials
Network Automation
Manage the change, configuration, and compliance of the network. Includes:
• Change management processes
• Full compliance management including regulatory or internal compliance requirements
• Efficient audit reporting
Network Node Manager i
NNMi unifies fault, availability, and performance management for the network into a single centralized console. Explore enhanced root cause analysis, network discovery, and fully integrated performance metrics.
Secondary Touch 5
Enterprise Management Associates (EMA) Whitepaper:
Network Performance and Fault Management Challenges in an SDN Network Virtualization World
Whitepaper
This white paper explores the below issues in depth and illustrates how HP Software’s Network Node Manager i (NNMi) is evolving to address them.
While software-defined networking (SDN) has emerged to solve many of the network operations challenges faced in enterprise data centers today, the technology is itself disruptive to the network management tool industry. SDN introduces new levels of abstraction and dynamic change not seen before in enterprise networks. Network performance and fault management platforms in particular must evolve to understand these new network abstractions and to both react to and implement rapid and automated change. These platforms must shift from a device-centric view of network health to a more holistic view that better understands application flows and dependencies.

10. Eloqua Campaign Nurture Flow: Demand Gen

11. Eloqua Campaign Nurture Flow: Lead Gen

12. Q1 FY16 Networking Management Campaign Summary
Content syndication
SEO
HP bloggers
Discover Performance
Enterprise CIO Forum
HP.com
Banners
SEM
IT Experts Community
Social Media
Webinars
Feeders
eDM to HP Lists
Touch 1
Touch 2
Touch 3
Touch 4
Touch 5
Stop
Feeders:
HP.com organic traffic (assets and banners)
Social Media (banners, blogs, twitter, Facebook, LinkedIn SlideShare)
Discover performance newsletter
Syndication
Paid Search
Webinars (existing and new)
Events

13. Thank You