1. M5/K3/A3 - Evaluation using SWOT
With the support of the ERASMUS+ PROGRAMME of the European Union

2. What is SWOT?
Strengths
Weaknesses
Opportunities
Threats

3. What is SWOT analysis?
An evaluation undertaken by an entrepreneur to identify the internal strengths and weaknesses, as well as the external opportunities and threats of their social enterprise

4. Examples of Strengths Strengths are Internal
What is good about your social enterprise?
Unique Idea
Good relationships with users
Low costs
Enthusiastic entrepreneur

5. Examples of Weaknesses
Weaknesses are Internal
What could your social enterprise improve?
No reputation (new business)
Small number of staff
Access to finance
Limited entrepreneurial experience

6. Examples of Opportunities
Opportunities are External
What opportunities can you see for your social enterprise?
Social enterprise sector is growing
Government support for social enterprise
No/ limited number of competitors

7. Examples of Threats Threats are External
What challenges can you see for your social enterprise?
Potential competitors
Changing user needs
Changing technology