1. SWOT Analysis

2. Strenghts Only one in Noto
Low prices, customers can do it by their own
Better life for the customers and the pets
Good opening & closing hours
The dog feels safe when he is washed  by his  owner

3. Weaknesses Parking is really far Noise next to the shop
It´s difficult to cooperate with other companies
A lot of customers can’t use the Internet
Some customers may use too much water

4. Opportunities Many people have dogs Open another shop (maybe for cats)
Hotel for animals
Event day for homeless pets: Spa for homeless pets, people can wash them
Selling dog products online and in the shop
Publicity using social networks
Offering a home service for old people in the future
It’s easy to reach

5. Threats Some clients haven’t got the time to go to the shop
A new shop may open in town
Opponents in nearby cities
Some clients can feel uncomfortable in the same place as homeless pets