1. Good afternoon everyone and welcome to this week’s edition of the Product Webinar.

2. The New Social Marketing Social Suite Megan Wingate
Product Marketing Specialist
Today we have myself, Megan Wingate, the Product Marketing Specialist for our Vendasta product team

3. The New Social Marketing + Social Suite Loni Goff
Product Marketing Specialist
And the brand new Loni Goff! She will be joining the ranks with me as a Product Marketer for our Product division. You’ll see she’s so new she doesn’t even have a picture quite yet!
Welcome Loni and thanks for joining us!
Thanks Megan! Excited to be here.

4. “Social Suite” Story: Agency Edition
Simple
social
share
Social
Marketing
Get
social
Taking on lots of clients
Hard to find profit
Need something to help scale
Scalable way to manage clients
One place for everything
Easy for DIFM & sell DIY
Need to provide more insights to client
Need better proof of performance
Standard reporting, and then some!
Dark social insights - differentiator
Want to stand out from other agencies
Want provide a unique social offering
Next biggest social thing
Influencer marketing
So today we are here to talk about and finally see the fresh new look for the product you all know and love - Social Marketing. But we also wanted to talk about two other amazing social products we have in the marketplace. Combined, these awesome products provide your agency with all the tools you need to offer a social solution that will make you stand out from the crowd.
We call this our “social suite”. As you know, there many ways you can offer Vendasta products (Do it yourself, Do it with me, Do it for me) but for today, we’d like to take you through our Agency story - where you are doing the work for your clients.
So let’s start…
[CLICK] Your agency is taking on lots of social media management clients. But you’re finding it hard to profit and scale your efforts.
[CLICK] That’s where our foundational social product, Social Marketing, comes in.
[CLICK] Next, you’re looking to provide deep analytics on all the posts and content you’ve been working so hard on.
[CLICK] Our Get Social comes in
[CLICK] And then you’re looking for a competitive edge to provide your clients.
[CLICK] That’s Simple Social Share
[CLICK] We are going to talk about all these product today, let’s start first with the foundation - Social Marketing.

5. Social Media matters...
Your clients know their business needs to be on social media.
Business owners are busy, so they look to you for help.
40%
Worldwide, 3 billion users active across multiple social media platforms
So the reason why we are all here today, is that we know social media matters. 40% of the the global population is active on multiple social media platforms. That’s over 3 billion people!
Your clients know their business needs to be on social media. And it’s no surprise that 90% of marketers indicated that social media generates more exposure for businesses.
That’s why you are offering social media management as a service.

6. To do this successfully, you need to post a nonstop stream of relevant content and engage with customers across all social channels, for each of your clients.
To do this successfully, you need to post a nonstop stream of relevant content and engage with customers across all social channels, for each of your clients, likely everyday.

7. How can I do all this and still make profit?
With the amount of time it takes to curate and manage social content for each of your clients, you may be asking,
“How can I do all this and still make a profit?”.
I know when I worked at an agency, I was constantly scouring the internet for management tools to make what we were offering scalable.
Yea same situation for me. I also come from an agency background and we really struggled in that area. Once we calculated our overhead, and the amount of time it took to manage all of our clients social media, there really wasn’t a lot of room for profit.

8. Meet Social Marketing
That’s where our foundational social media management solution can help. This is exactly the thing I would have been looking for back then! ha!

9. Collaborate on any level
Social Media Management App for Agencies
Sell it as your own
Collaborate on any level
Serve multiple clients from one place.
Your logo, your name, your colors, your price.
DIY, DIWM, DIFM
Efficient Concierge tool
Social Marketing provides a simple and scalable way to manage social media for your clients.
You can sell it as your own. That means you can use Your logo, your name, your colors, your price. Social Marketing is 100% white-labelled, and gives you a profitable way to provide social media management services under your own brand.
It allows you to collaborate on any level. Social Marketing adapts to the level of involvement required from each of your clients. Manage their social accounts together, do it all for them, or let them do it all themselves. It’s super flexible so you can use it how you want.
Plus, you can serve multiple clients from one place. As I’m sure most of you already know, managing social media for multiple clients requires coordination and efficiency. With our Concierge tool, your team will be able to manage all of your clients’ social accounts effortlessly.

10. One place to stay social1
¯¯¯
Post everywhere from one place 2
Engage your followers 3
Mobile-friendly 4
Generate social leads
New
New
Whether you sell it DIY to your clients or do social for/with them, Social Marketing truly is your one place to stay social. We have tons of tools to save you time and make you more efficient.
First off, you can post everywhere from one place. Facebook, LinkedIn, Twitter, Google+, and we’ve added another new super exciting social platform, that we will Touch on in a minute.
Social Marketing makes it super easy to engage your followers. Get notifications any time a customer posts to a particular business and respond right within the app so you always exhibit the best customer service. And we have a library of interesting and relevant content ready to republish on your clients social media. You can add feeds that apply to a specific business category or add your own feeds. The best part about it, is that it takes the guesswork out of coming up with an endless supply of content.
New to social Marketing is that it is now mobile-friendly. We’ll touch more on this in a minute as well.
And lastly, it’s simple to Generate and discover social leads on Twitter and engage them with the click of a button! Simply enter keywords relevant to a specific business or service and any time those are mentioned, they will be pulled in automatically so you can interact with them.

11. Let’s see the new stuff!
That sounds awesome! That was a great overview. Now let’s get into the new stuff.

12. Google Posts Post directly to Google Search and Maps. Promotions
Events
Content
We are super excited to announce our newest social platform integration— Google Posts!
For those who haven’t heard of Google Posts yet, they allow Google My Business (GMB) users to publish content directly to Google’s search results. This means, your local business clients will be able to promote their specials, events, and product offers precisely when customers are searching for their services.
These posts show up right in Google’s knowledge panel within your Google My Business listing. It just another is a great way to get your content more traffic.

13. Another awesome new aspect of the Social Marketing release is the NEW mobile-friendly design! This means Social Marketing will work on any device, any time—so you or your clients can post and respond in the moment, and never miss a beat.
Exciting, so we’re gonna see more of this in the live demo, right?

14. Features $15 One scalable interface Multi level collaboration
Simple task management
Post calendar
Ready-to-post content library
Mobile friendly
Lead finder
All-in-one composer
Analytics
$15
Okay, so just to recap before we move on.
Social Marketing provides your agency with all the foundational tools you need to manage your clients social media.
[Say features]
All for $15/month per account.

15. “Social Suite” Story: Agency Edition
Simple
social
share
Social
Marketing
Get
social
Taking on lots of clients
Hard to find profit
Need something to help scale
Scalable way to manage clients
One place for everything
Easy for DIFM & sell DIY
Need to provide more insights to client
Need better proof of performance
Standard reporting, and then some!
Dark social insights - differentiator
Want to stand out from other agencies
Want provide a unique social offering
Next biggest social thing
Influencer marketing
Ok, so let’s go back to our social suite story.
[CLICK] Okay so now we’re here. You’ve got social Marketing to give you a way to manage social in a smarter more scalable way. So now you’ve been managing your clients social media for a couple months and it’s time for your next meeting with them. And you’re sweating. I’d be sweating. Social is like smoke and mirrors. Sometimes, it can be really hard to show proof of performance.

16. App: GetSocial Social ~ APP: GETSOCIAL
That’s where get Get Social comes in.
Tracking the performance of your client’s posts is the best way to show them value. But the social platforms themselves can only offer so much insight. Get Social provides the type of social reporting your clients crave, that won’t leave you sweating! Why? Because now you can provide deep analytics on all the posts and content you’ve been working so hard on.
Social

17. How do you share social content?
App: GetSocial
How do you share social content?
When was the last time you saw an interesting article or a cool blog post you wanted to share with your friends or family?
How did you share it?
By clicking “share” or by copying and pasting the link?
80%
Of social shares are made privately. This is Dark Social.
When was the last time to you saw an interesting article, maybe on Buzzfeed or CNN that you liked enough to want to share it with other? Maybe you wanted to send an article about the funniest text messages parents have sent to your Mom. How would you do it? Did you look through the article to find out if it had a share button and use that? Or did you just copy and paste the link? My guess is the latter.
[click] Over 80% of social shares are made this way—through direct messaging of the URL. This private form of communication is called Dark Social because it’s completely untrackable. Until now!
Social

18. Dark Social
App: GetSocial
Dark Social
Discover the 80% of shares that are not being measured.
Get credit for the work that’s being done!
80%
Of social shares are made privately. This is Dark Social.
GetSocial allows you to track and analyze the 80% of social shares that aren’t currently being measured. If you’re engaged in social for your clients (or if you want to be) you definitely want to get credit for all the work that’s being done.
Social

19. Exclusive offer through Vendasta!
App: GetSocial
Exclusive offer through Vendasta!
Only $59 per month
Identify Real Virality Know what content and products are generating traffic Know your Channels Which social channels are most effective for your business? Real-time Alerts Receive alerts on or Slack when content goes viral
For only $59 per month, GetSocial can help you track social posts, identify which ones are going viral, know what social channels are most effective for your clients and receive real time alerts of all of this.
Social

20. “Social Suite” Story: Agency Edition
Simple
social
share
Social
Marketing
Get
social
Taking on lots of clients
Hard to find profit
Need something to help scale
Scalable way to manage clients
One place for everything
Easy for DIFM & sell DIY
Need to provide more insights to client
Need better proof of performance
Standard reporting, and then some!
Dark social insights - differentiator
Want to stand out from other agencies
Want provide a unique social offering
Next biggest social thing
Influencer marketing
Ok, so let’s get to the last stop on our Social Suite story, Simple Social Share.
[CLICK] So as a rockin’ agency, you’re now managing social smarter and tracking everything you’re doing.
So what’s next?

21. ~ SERVICE: SIMPLE SOCIAL SHARE
Well, have you ever noticed when a celebrity has posted online about their experience with a product, service, or business?
Definitely, like Kim Kardashian always posting about Fit Tea?
Exactly! Or Ellen DeGeneres for CoverGirl, but on a smaller scale, and on social media.
It’s called “influencer marketing”, and it’s incredibly hot right now.
Social

22. Micro-influencer Marketing
Service: Simple Social Share
Micro-influencer Marketing
What is a micro-influencer?
Micro-influencers are everyday consumers who have 500 to 50,000 highly engaged followers around relevant topics, industries or interests.
Direct engagement and influence on prospective buyers Deep and long-standing relationships with followers
Social Simple Share connects brands, products or offers with influencers who post this content for their followers to engage with!
Simple Social Share focuses on micro-influencer marketing. Micro-influencers are everyday consumers who have 500 to 50,000 highly engaged followers around relevant topics, industries or interests. They typically have the most direct engagement and influence on your prospective buyers and deep, long-standing relationships with their followers.
[click] Social Simple Share connects brands, products or offers with influencers who post this content for their followers to engage with!
Social

23. Service: Simple Social Share
How it works
Service: Simple Social Share
How it works 1
¯¯¯
Define your campaign
Choose what content or URL that you want to promote. Select your targeting criteria. Your campaign is then submitted for launch. 2
¯¯¯
Run your campaign
Simple Social Share identifies and invites micro-influencers, who match your specific campaign criteria and have sufficient Brand Value scores, to your campaign. 3
¯¯¯
Track performance
Influencers share your campaign with their social networks. Each prospect exposed to your campaign is tracked.
And here’s how it works.
[click] You start by defining your campaign. Choose what content or URL that you want to promote. Select your targeting criteria. Your campaign is then submitted for launch.
[click] Then the campaign begins. Simple Social Share identifies and invites micro-influencers, who match your specific campaign criteria and have sufficient Brand Value scores, to your campaign.
[click] Finally, track the campaign performance. Influencers share your campaign with their social networks. Each prospect exposed to your campaign is tracked.
Social

24. Exclusive offer through Vendasta!
Service: Simple Social Share
Exclusive offer through Vendasta!
Only $95 per month or $995 per year
Micro-influencer marketing on Twitter and Facebook. View your campaign by impressions, clicks, participating micro-influencers. Available in English in the United States of America.
There two exclusive offers for Simple Social Share. Run a campaign for a month for $95 or run a campaign every month for a year for $995. The social channels available are Twitter and Facebook and this service is available for all partners and their clients in the USA.
Social

25. “Social Suite” Story: Agency Edition
Simple
social
share
Social
Marketing
Get
social
Taking on lots of clients
Hard to find profit
Need something to help scale
Scalable way to manage clients
One place for everything
Easy for DIFM & sell DIY
Need to provide more insights to client
Need better proof of performance
Standard reporting, and then some!
Dark social insights - differentiator
Want to stand out from other agencies
Want provide a unique social offering
Next biggest social thing
Influencer marketing
So there you have it.
3 awesome Vendasta products that, together, make the perfect social suite. You can find all of these products in our Marketplace.

26. Social Marketing Demo
So without further adieu let’s jump into the new Social Marketing.

27. ?

28. Megan Wingate Loni Goff Product Marketing Specialist, Product
Loni Goff
Product Marketing Specialist, Product
Thanks to Loni for joining us today for her first webinar. And Thank you again to everyone who joined us today. And we will have this webinar on our support site by tomorrow so if you want to come back and rewatch it you can definitely check it out there.
Again I am Megan Wingate with from Vendasta’s product team and thank you so much for being on with us today.