1. Finding out what people want
Or:
Tapping into what
people don't know they know.

2. Influence
Everything we do or say is in some way coloured/or affected by what we think people want or expect us to say.
Ie People say what they perceive to be “the right thing” not what they really think.
Eg” How are you?”,
“Fine”

3. Marketing Research
So, to get to what people really think market researchers use psychiatric techniques to get to our subconscious which is more free from social conditioning.

4. Psychographics
This research field generates information called psychographics.
Techniques include:

5. Rorschach Tests

6. Word Association
Cow
Sleep
Dog
Red
Train
Fire
Keys
Chair
Dark
Fear