1. Regional Profile Tuscany residents: 3.7 million
Annual nights spent: 90 million
(official statistics 45 million + estimated 45million)
Number of enterprises (hotels, restaurants, rural guest houses):
Tourism share of regional GDP: 8%
Tourism share of employment: 10%
Annual increasing trend: 3%
27 September 2016
Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade)
Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 1

2. Tourism Policies and programme using European funds
Systemic planning of all tourism resources
Better and simpler regulations to promote Sustainable Destination Management
Credit facilities for SMEs
Infrastructures for tourism and for Tourism cultural routes
International marketing
Fostering European Tourism Network
27 September 2016
Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade)
Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 2

3. Priorities and challenges
Research & innovation
Information and communication technologies (ICT)
Competitiveness of Small and Medium-sized Enterprises
Shift towards a low-carbon economy
Climate change adaptation & risk prevention and management
Institutional capacity building & efficient public administrations
Improve business environment and entrepreneurship
Boost innovation, competitiveness and digitization
Upgrading professional training
27 September 2016
Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade)
Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 3

4. Planned actions for 2014-2020 Boost innovation and start-up
Enhance business environment and competitiveness
Strengthen financial instruments and credit facilities for SMEs
Increase Internationalization
Integrated actions for territorial marketing
Integrated cultural drivers in smart cities
27 September 2016
Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade)
Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 4