1. Chapter 10.2
A Growing Economy
Pgs. 368 – 375

2. The Rise of New Industries
The Assembly Line & the Model T
Mass production = lots & lots of cars
The More you make, the more you make
More cars = lower price
Lower price = more sales
More sales = $$$$$$$$$$$$
Others get on board
Wages go up - $5 a day ($ today)
Benefits come w/ costs
Death of a trolley car
How does Ford and the Model T Change the lives of workers and consumers?

3. Cont. Consumer Goods Birth of the Airline Industry The Radio Industry
As people get “extra” money
A new age of hygiene
Birth of the Airline Industry
Years & thousands from manned flight
Nine days later
Post Mail thanks to Wilson
The Radio Industry
Radio gets invented – do we still listen to that
Both NBC & CBS started as radio networks
What role do new technologies like airplanes & radios play in changing American’s lives?

4. The Consumer Society Easy Consumer Credit Mass Advertising
Buy now pay later
Attitudes change making debt okay
Some consumer goods are expensive
Mass Advertising
The greatest thing since sliced bread
Radio & magazines lead the way
The Managerial Revolution
How do we mass produce?
Division of labor
Why not do this with other areas as well?
How has the world of consumers changed, from buying goods, hearing about goods and making goods?

5. Cont. Welfare Capitalism
Companies get rich but also care about their people
Workers buy stock, higher pay, medical coverage
Possible motivations?
What about unions?
Why buy the cow…
Not everyone is a winner
White, native born men did best
What is welfare capital and why did this developed in the US?

6. The Farm Crisis Changing Market Conditions Helping Farmers
Made 1/3 of industry workers
And prices keep falling
WWI ends – so does demand
I’m growing it, Uncle Sam’s not buying
Helping Farmers
Congress passes aid bill, twice
President Coolidge says no, twice
What new challenges emerged for farmers in the 1920s and how did the government respond?.