1. Department of Philosophy and History of Science
Faculty of Economy and Social Sciences
Budapest University of Technology and Economics
Institute of Philosophy
Research Centre for Humanities
Hungarian Academy of Sciences
Learn to Live
Visual Aspects of Architectural Propaganda in the 20th Century
Borbála Jász
Classical Modern
Modern Architecture
Late/Soviet Modern
Socialist Realism
Period
WW1
1918
WW2
1944
Turn
1954
The Cult of the Machine Man
The aim is to manipulate people by varity of social equality
From the Industrialization of Architecture to the Design of the Living Environment
The new style should be promoted among people, because they did not trust in radical changes that suberted the normal way of life.
Ideological and architecture-linguistical paradigm change
Political decision on mass houing
Aims of Architectural Propaganda
The aim is to show people the working of society.
National by form, socialist by content.
„Housing the billions: never before were those involved in architecture and construction confronted with such a challenge. World-wide there will be housing needed for some three billion people in the coming forty years. In the Netherlands, after the post-War ‘reconstruction period’ during which dealing with ‘the big number’ was the central issue, attention shifted entirely to the individualization of design. „
Proletarian: art relevant to the workers and understandable to them.
Typical: scenes of everyday life of the people.
Realistic: in the representational sense.
Partisan: supportive of the aims of the State and the Party.
Absurd kitsch
Stalin’s Empire Style
Khrush-chevian architec-tural turn
Visual Elements
of Architectural Propaganda
coldly monstrous
staggeringly gigantic
Clinical white
1954: 'On the extensive introduction of industrial methods, improving the quality and reducing the cost of construction'.
Béla Tarr: The Prefab People 1981.
Universal grayness
Brutalism
Examples
Visual Learning 7: Virtual – Visual – Veridical, Budapest, november