1. Marketing and Branding Your Agency
Pat Freeman
Chief Executive Officer
Legacy Link
Modular - Multiple Use – consistent image
Don Colombero
Marketing Director
Legacy Link

2. Memory
No ! My body reminds me everything I did working in my yard on Saturday the whole rest of the week
Have you been having any
memory problems ?

3. What follows is one example of branding
Clap when you recognize these symbols that represent your state

12. Marketing Comparison Marketing Public Corporation
Return on investment - profit
Products
Corporate Partners, Networking
Communications
And Training
Revenue - Sales
Investments
Marketing
Non-Profit Agency
Return of Investment - Outcomes
Programs
Networking, Corporate Partners, Shared Demographics
Communications
And Training
Revenue – Fundraising, Donations, Earned Revenue
Grants

13. Communications is a part of Marketing

14. Branding is how you wrap your message
Communications
Branding is how you wrap your message

15. Logo’s, Tag Lines, uniforms, songs

16. Corporations to universities, all promote their brand

17. Logo and Branding

18. Program INFO CARDS

19. Printing Cost Savings
Georgia Correction Industries can save you up to 50% . The Correction Industries Pricing is in red compared to current vendors.

20. Simple Messages

21. Consistent color and Design for Give away Items

22. THE MARKETING CHALLENGE OF EXPANSION OF YOUR SERVICE AREA

23. OUR ORIGINAL 13 COUNTIES OF OUR AGENCY

24. OUR OMBUDSMAN PROGRAM EXPANDS TO 29 COUNTIES

25. OUR SENIOR EMPLOYMENT PROGRAM WENT FROM 23 TO 120 COUNTIES

26. OUR SENIOR EMPLOYMENT MARKETING DISPLAYS PROVIDE A CONSISTANT IMAGE ACROSS THE STATE AT JOB AND HEALTH FAIRS

27. Awareness of your Agency
TWO MAIN Categories
Awareness of your Agency
Promotion of all your Programs
Specific Marketing Goals
Sign up 12 seniors for a Wellness Workshop

28. Three elements to identify
AUDIENCE
GOAL
STRATEGY

29. Three elements to identify
AUDIENCE
GOAL
STRATEGY

30. Target audience Community Current Clients Client’s Caregiver
Physicians
Home Health Agencies
Local Companies
Employees
Other Non-Profits
Churches
Nursing Homes
Assisted Living Homes

31. Three elements to identify
AUDIENCE
GOAL
STRATEGY

32. What is the desired result
goal
What is the desired result
Example
To get the message out about open enrollment for Medicare

33. Three elements to identify
AUDIENCE
GOAL
STRATEGY

34. Produce Flyers and Radio PSA’s Place ads in the Newspaper
Strategy
Produce Flyers and Radio PSA’s
Place ads in the Newspaper
Article in our Newsletter
Outreach to all Counties
Schedule the Mobile Classroom

35. A STRATEGIC PLAN Documents WHERE YOUR AGENCY IS NOW, SETS LONG TERM GOALS AND Develops a ACTION PLAN TO REACH THEM

36. Training Public Corporation Non- Profit Product Training
Sales Training
Skills Training
Program Training
Outreach Training
Skills Training

37. Program Training
Outreach Training
Skills Training

38. Physicians Offices and the Case Managers in the Hospitals
Program Training
Outreach Training
Skills Training
INFORMATION PACKETS
Physicians Offices and the Case Managers in the Hospitals

39. Program Training
Outreach Training
Skills Training

40. Shared Demographics
Many Churches set up yearly health Screenings open to the public. Most that attend are over 55. I set up a table with our information.

41. Health and Wellness events promote all programs

42. MEDICARE OPEN ENROLLMENT Promotion
Newspaper Ad
Postcard Mailing
Sign Outside the Walmart

43. community events
Relay for Life and The Chamber Chase 5K

44. Joint Marketing Efforts
Megabus has provided transportation to Senior Day for the last 5 years
Legacy Link brought over 100 Seniors to the Capitol .

45. PICTURE WITH GOVERNOR Nathan Deal

46. Your Building SIGNAGE can provide additional OUTREACH

47. our Facebook and website ARE Interactive with each other

48. Older adults and Technology use
1/3 of Internet users age 65 and older use social networking sites.
6 in 10 Seniors go online

49. Technology use divides into Two Groups
The first group (which leans toward younger, more highly educated, or more affluent seniors) has relatively substantial technology assets, and also has a positive view toward the benefits of online platforms.
The other (which tends to be older and less affluent, often with significant challenges with health or disability) is largely disconnected from the world of digital tools and services, both physically and psychologically.

50. our Newsletter Newspapers Need Business Color Available
Save Production and Mail Costs