1. “Millionaire” Review
E&H Basics Review

2. The people that buy your music cd’s, stay at your hotels, eat at your restaurants are known as :
General markets
Target markets
Marketers
Millenials B

3. The function of marketing responsible for contests, ads, & coupons is which one?
Product/Service Management
Pricing
Promotion
Place (distribution) c

4. When a logo can be transferable onto many items, (a sign, napkins, etc); this logo is said to have the characteristics of:
Memorability
Scalability
Artistic uniqueness
Design uniqueness b

5. Give me an example of Behavioral market segmentation strategy
BONUS QUESTION***
Give me an example of Behavioral market segmentation strategy
Technique for segmenting & targeting frequent user/consumers of a product is known as: *
Geographic Segmenting
Product Usage Segmenting
Mass Marketing
Behavioral Segmenting b

6. Contests and giveaways are which element of the promotional mix?
Advertising
Personal Selling
Publicity
Sales Promotion d

7. Geographic Segmentation Influential Marketing Market Segmentation
Dividing the market into smaller groups of people who share needs & characteristics is known as:
Geographic Segmentation
Influential Marketing
Market Segmentation
Mass Marketing c

8. When a television program shows the actors using brand name products such as Starbucks on the Voice, the marketers are using
a) marketing information management b) publicity c) product placement d) personal selling c

9. When “Frozen” movie teams up with McDonald’s for a promotion that extends BOTH their target markets, this is known as ______.
Promotional “tie-in”
Personal Selling
Publicity
Buzz Marketing a

10. Which element of the marketing mix are the cd’s and dvd’s a part of?
BONUS QUESTION***
Which element of the marketing mix are the cd’s and dvd’s a part of?
You work for Notes, Inc. who sells entertainment like music cd’s, dvd’s, etc. The value of these products can range from $10.00 to $38.00 depending upon the product. Which element of the marketing mix are we planning? *
Product/Service Management
Pricing
Promotion
Place (distribution) b

11. Justin Bieber develops a new “Best of the Best” cd compilation
Justin Bieber develops a new “Best of the Best” cd compilation. The music cd is only sold exclusively online – this is which function of marketing?
Product/Service Management
Pricing
Promotion
Place (distribution) d

12. Hospitality marketing Entertainment marketing Relationship marketing
Getting people to spend their money and time listening/watching your “product” in person, broadcast or recorded form is known as:
Recreation marketing
Hospitality marketing
Entertainment marketing
Relationship marketing c

13. Geographics Behavioral Product Usage Demographics
Atlantis Resorts send brochures to a target market they’ve identified as: water sports enthusiasts. This is based on their studies of:
Geographics
Behavioral
Product Usage
Demographics b

14. This act limits the amount of commission an agent can receive:
Commission Act
Talent Agency Act
Earned Commission Act b

15. BONUS QUESTION***
The free shampoo at hotels, free refills at restaurants, etc. are known as what?
Marketing known as “service marketing”- selling “intangible” products like hotel stays to the final customer.
Relationship marketing
Hospitality marketing
Entertainment marketing
Sports marketing
****
B - amenities

16. Catchy opening words on an advertisement that are usually found at the top of a print ad
Headline
Copy
Illustration a

17. BONUS QUESTION***
All four of these elements make up which “mix”: marketing mix or promotional mix?
Having a news article appear for FREE about the Ice Hotel in the travel section of the newspaper is which element of the promotional mix? **
Advertising
Personal Selling
Publicity
Sales Promotion
C- bonus: promotional mix

18. Letting your customers charge their airfare on their VISA card is which function of marketing?
Financing
Selling
Marketing information management
Promotion a

19. Catchy phrases or taglines that help you remember a restaurant advertisement
Commercial lingo
Logos
Slogans
Jargon c

20. Give me an example of demographic segementing
BONUS QUESTION***
Give me an example of demographic segementing
Jose’s Mexican Restaurant opened branches in New Mexico, Florida & Texas where the largest Latino population lives in the US. This is based on their studies of
Geographics
Behavioral
Influentials
Demographics a

21. Other than price, what separates a restaurant or hotel from the others and makes you want to keep going back there?
Marketing
Customer service
Giveaways
Guarantees b

22. BONUS QUESTION***
Which one characteristic is THE MOST IMPORTANT in order to have a successful endorsement
Which of the following characteristics is NOT necessary for a celebrity endorser to possess?*
a) to have a believable relationship with the product/service b) to have a positive, charismatic and trustworthy image c) someone who presents few risks d) a good speaking voice
D Bonus: A

23. Items that are useful and add “memory value” that you give away to your customers are called
Promotional items
Non-promotional items
Service items
Relationship marketing items a

24. BONUS QUESTION***
Which element is considered the “action” or closing of the ad because it contains the logo of company who paid for it?
The brief selling message in an ad is usually this part of a print ad *
Headline
Copy
Illustration
Signature
B- bonus d

25. Distinguishing mark or symbol that you associate with a company (Ex. )
Commercial lingo
Logos
Slogans
Jargon b

26. You go to the movies and see a coupon on back of ticket for concessions discounts there. This is called:
Cross Selling
Promotional Buzz marketing
Publicity
Viral Marketing a

27. Waiters, hostesses, ticket agents and sales representatives mainly take part in which function of marketing?
Financing
Selling
Marketing information management
Promotion b

28. Asking “how often does someone eat at Applebee’s” is known as:
Geographic Segmenting
Product Usage Segmenting
Mass Marketing
Behavioral Segmenting b

29. Looking at target markets age, gender, ethnicity and income levels is studying which market segmentation strategy?
Geographics
Behavioral
Benefits Derived
Demographics d

30. If the Disney World wanted to target customers from the northern part of US, they’d be using which segmentation strategy?
Geographics
Behavioral
Product Usage
Demographics a

31. a) stark b) cluttered c) simple d) bold
When there is too much going on in a print advertisement such as too many words the ad is often referred to as being
a) stark
b) cluttered
c) simple
d) bold b

32. On average, how long does a person look at a print ad?
1-3 seconds
5 seconds
10 seconds
30 seconds a

33. You can only get Appleby’s gift cards exclusively on-line
You can only get Appleby’s gift cards exclusively on-line. Which element of the marketing mix is this decision?
Product
Price
Promotion
Place d