1. People Search City of Launceston
Marketing Mix
People Search City of Launceston

2. Product
Opportunity:
City of Launceston internal employment information located in a directory which is accessible to the whole organisation.
Basic information is populated at recruitment.
Information is automatically uploaded to a previously dormant directory search function.
Many new starters and existing employees desire an easy click and search for skills, knowledge or expertise within the organisation of approximately 560 people.
Access is through the organisation’s Intranet.
Essentially a free from additional upgrade, secure and trustworthy.
Design
Technology
Usefulness
Convenience
Value
Quality
Packaging
Branding
Accessories
Warranties

3. Product Potential issues and need:
Strong feedback indicating the need to have an updated photo of all staff members on each profile, however with an estimated 200 photos missing.
Approximately half of the organisation have a basic employee profile which is limited by licensing, howver the other half have increased functionality that allows additional work and or personal interests information which requires each individual to populate.
Searching people requires the additional profile information to make it more relevant, useful and interactive.
Design
Technology
Usefulness
Convenience
Value
Quality
Packaging
Branding
Accessories
Warranties

4. Price
Built-in function of the intranet platform with licensing for the entire organisation although layered.
Each section of the organisation utilise the intranet with little other competitor software.
Accessibility is increasing with mobile device access now available.
Platform is quite dated however well established to allow trial of the people search.
Cost Plus
Consumer-Led
Competitive
Penetration
Skimming
Premium
Economy

5. Place
The Intranet is readily available to all desk top users and now through a remote device platform allowing greater access in the field.
This potentially allows for increased people search ability when needed and where at the users preference which was previously difficult or not possible.
The intranet is an acceptable, trusted, secure, serviced and basically no cost function.
Wholesalers
Own Store
Direct Sales
Online Sales
Party Plans
Mail Order

6. Promotion Current status:
Intranet platform is not contemporary, functions are limited and many sections are poorly maintained.
Low regard for the intranet is concerning however increased use through a people search function may draw attention and user engagement to improve the service.
Currently, little to no promotion of the people search function since re-engagement.
A direct ’icon’ located on the intranet home page has been made available.
Advertising
Public Relations
Sponsorship
Sales Promotion
Personal Selling
Direct Mail
Digital Content
Social Media

7. Promotion Opportunities:
Increased engagement and interaction internally with increased personnel information and profile photos
Possibility of increased internal resource sharing or utilisation over external contractors
Updating and maintaining a personal work profile is likely to be better promoted by people – colleagues, team leaders and driven as an accepted business practice to reduce the potential stigma regarding self-promotion.
Target people include all workforce, however the majority of users may tend to be the officer level when activating daily work.
Advertising
Public Relations
Sponsorship
Sales Promotion
Personal Selling
Direct Mail
Digital Content
Social Media

8. People
The platform is constantly serviced by a dedicated IT team who need to be kept informed of the desired people search functionality and end users suggested requirements.
The Business Improvement Group may continue to facilitate ongoing feedback in regards to developing a more contemporary version and influencing continued engagement.
The Human Recourses team and Payroll team will continue to be the direct drivers of initiating people profiles including photos – these details are integral to supporting the search function.
Advice and Customer Support
Customer Services
Aftersales backup

9. Process Currently well used intranet
Increased accessibility to mobile device
Positioning a marketing campaign highlighting people within the organisation could be well accessed and received.
Placing the right instructions for support at the same site point will assist support teams and the person updating their profile.
Promoting the people search through the company induction and employee sign-on which involves Human Resources Team and Payroll is vital.
Ensuring regular and direct feedback through intranet metrics, people discussions and internal promotions is key.
How all of the mix fits together , including its positioning, availability, timing, etc.
How the product will get to the customer – converting product to sale
How successful the mix is managed – what measures are utilised
Quality assurance processes

10. Physical Evidence Style of people search icon
Contemporary look, feel and or presentation of profile photos
Quality of profile descriptors, how skills, knowledge and attributes are presented.
Up-take numbers and conversations to collaborative work
People surveys during on-boarding reflecting user engagement
Measuring successful campaign:
Packaging
paperwork
Invoicing / tickets / despatch notes
Vehicle Signage
Presence on internet
Furnishings
Brochures
Uniforms
Offices / Headquarters
Awards