1. Online ILAC Newsletter

2. Creation of new promotional materials
Inspection MLMRA brochures:
End Users
Regulators
Inspection bodies
Differences between ISO 9001 & ISO/IEC 17020
Brochure to promote medical laboratory accreditation

3. How can APLAC help the ILAC MCC?

4. Support from APLAC to ILAC MCC (1)
To identify to the MCC gaps in the portfolio of promotional materials, such as sector-specific materials, presentation slides etc
To provide comments and suggestions on ILAC MCC draft promotional documents and materials to ensure that they are inclusive and relevant to the needs of APLAC members. This will include promotional brochures (e.g. Inspection and Medical Laboratories) and the materials for World Accreditation Day
To facilitate/arrange translations into APLAC Member languages to ensure promotion to a wider audience

5. Support from APLAC to ILAC MCC (2)
To contribute good news stories and case studies to demonstrate the value of the ILAC MRA
ILAC MCC promotional materials do not reach all relevant contacts within NABs. The APLAC PIC can assist by promoting these materials to a wider network of marketing and communications staff in APLAC NABs
To act as a regional focal point to capture data, information or market research relating to the value of the MRA

6. Support from APLAC to ILAC MCC (3)
To contribute articles (preferably in English) that are relevant for use in other Regions or economies
To contribute suitable imagery that can be used in presentations, brochure materials or online
To include (when agreed) common description of accreditation on the APLAC website
To participate in ILAC MCC meetings

7. Marketing & Communications 2011
Future Meetings
12 – 14 April 2011: MCC/CMC meeting - Sydney
July 2011: Web meeting
October 2010: MCC/CMC meeting - Bangkok

8. Any questions?