1. MARKET ASSESSMENT

2. Economics - Market Definition
Zip Code Survey
413 unique zips
38 States
3 Countries
47.9% Lynchburg zips
27.7% Visitors
13% College students – OFFSEASON

3. Economics - Retail Primary Trade Area (previous yr)
Capture Scenario: Potential Retail that could be accommodated downtown based on 20% PTA/ 10% STA demand
Primary Trade Area (previous yr)
$3.1 billion in Sales
$2.4 billion in Expenditures
$659.3 million gain
Secondary Trade Area leaked $419m
Lynchburg MSA leaked $157m
Leakage = Demand

4. Economics - Residential
1000+ units since 2007
Rental Lofts (Cliffs Edge, City Market, etc)
Condos (James River Place)
Market Indicators
$550 - $1250+/mo. rent
595 sf– 2500 sf
Condos - $350k+
Values & Rents increasing
Demand & Developer Interest
Significant incentives for lofts rehab (apts), yet
Development has slowed/plateaued
Financing a challenge for for-sale
Increased pricing on development sites/lend