1. Coaching & Co-Branding [Module 2]
How to Create a Private White Label Coaching Program to Make it Easier to Sell Your High End Programs And Open up Hundreds of New Markets for Your IP 1

2. What are we Covering in Module 2?
Quick Review of Module 1
Why Co-Branding is the best macro business strategy you will want to implement immediately.
How to write your letter to open up co-branding opportunities with strategic alliance partners.
Review Glenn’s letter/ + initial opening up strategic alliance conversations.
5 keys to writing an effective letter.
ACTION STEP: Write Your own letter/ .

3. Review Glenn’s $20k Training & Certification Program on the Private Client Site
Private tour with Glenn to access this exclusive training. (Model exactly what I show you.)
resources/ (You will need your login and password to access, of course.)

4. Co-Branding…The Fastest Way to Create Partnerships, Royalties & Expert Profit Centers
It’s crucial you think more strategically about your business whether you are in start-up mode or a seasoned veteran.
Blend Training/Certification/Co-Branding into multiple ways you can grow your company.
The goal is to create newer and faster conversations than your competitors do.
Look for strategic alliances where you can literally ‘insert’ your IP into their brand.
This type of alliance can literally open hundreds…thousands…tens of thousands…of new customers for you indirectly by getting a piece of the action through your Co-Branding/Private White Label Coaching Program.

5. [ACTION STEP] Write Your Letter Modelling Me
[ACTION STEP] Write Your Letter Modelling Me. This Type of Letter has made me Millions.
I want you to write a draft letter which will eventually become an to speed up conversations with key alliance people you would love to ‘partner’ with.
Use the model I have created as a template for you to write your own letter.
Review my letter/ template then write your own.
The goal is to showcase the leverage which you have in your industry.
Do NOT undermine your positioning or market traction…especially if you are relatively new creating your for-profit model. Whether you have been profitable or not doesn’t matter right now. All businesses need assistance… your letter/ will showcase your value (IP) in area where they have deficiencies.
REMEMBER: The five core areas of business: VC/VD/M/S/PM.

6. [REVIEW] Take a Look at My Follow-up Meeting Letter
(Refer to attached letter/ so you can model.)
Use this letter/ as a template to write your own. Now you have designed the ideal outcome(s) for all your meetings while keeping the conversation centered the needs/wants of your potential alliance members.
Reach out to potential candidates.

7. 5 Keys to Writing an Effective Letter
It’s crucial you think more strategically about your business whether you are in start-up mode or a seasoned veteran.
Blend Training/Certification/Co-Branding into multiple ways you can grow your company.
The goal is to create newer and faster conversations than your competitors do.
Look for strategic alliances where you can literally ‘insert’ your IP into their brand.
This type of alliance can literally open hundreds…thousands…tens of thousands…of new customers for you indirectly by getting a piece of the action through your Co-Branding/Private White Label Coaching Program.

8. 5 Recommendations to Make Your Letter More Powerful & You More Sellable
Find a quiet location where you can self-reflect… ‘He/she who self reflects the greatest controls market places in today’s advisory age.’
Physically write as this is a more kinesthetic way of activating your sub-conscious mind… ‘The gateway to personal transformation begins with pen and paper.’
As you write, keep your eye on the results you provide in the context of a specific demographic of client and/or strategic partner. Identify this client/strategic alliance to constrain your thinking… ‘You look within for value and without for perspective.’
Write in the present tense. The mind only truly operates in the present... however, for context remember the following… ‘You reflect ON the past, IN the present, FOR the future.’

9. 5 Recommendations to Make Your Letter More Powerful & You More Sellable
Chunk or organize your advice into ‘macro’ and ‘micro’ results. By starting with the ‘macro’ you inspire the recipients to engage with your ‘idea’ and tie this into the trend in your industry as you see it… ‘Big ideas become bigger when they are consumed by trends tied to momentum.’
BONUS: Always, always, always write your letter from a thesis perspective… in other words, ‘what are you attempting to prove?’ This will focus your clarity and the precision of your thinking as your write your letter... ‘Think FROM an idea TOWARD a thesis.’