1. Advertising
Design your own advertisement for any product you want. You get marks for including:
Slogan
Caption
Visual
Text

2. What is advertising? What is it?
Advertising is the science of selling products to people. Advertisers try to persuade their target audience to purchase products.
How does it work?
They do this by making people feel like their lives will be better if they buy their products.

3. Advertising Think of any advertisement you know.
What is the advertiser trying to get you to buy?
How will the product make your life better, according to the ad?

4. Match Advertisers Persuade Target audience Products Stuff.
To try to get people to buy something.
People.
Make ads.

5. Can you answer the following questions? [Revision]
Who advertises?
What do they advertise?
Where do they advertise?
Why do they advertise?

6. Revision
What is advertising?
How does it work?

7. Advertising (part 2) Most adverts have three characteristics.
Slogans and captions.
Visual.
Text.

8. 1. Slogans and captions
A slogan is a repeated catchphrase associated with a product.
Good slogans:

9. 1b. Captions
A caption is the main heading of an ad.

10. Match Associated. Repeated. Catchphrase. Linked. Combination of words.
Again and again.

11. Slogans and captions Slogan Caption
Find the slogan in this advertisement.
Find the caption in this advertisement.

12. Slogans and captions Look at any advertisement.
Identify its slogan and caption.
Say whether you think it is effective.

13. Advertising - revision
What is advertising?
How does it work?
What is a slogan?
What is a caption?

14. Slogans and captions How do we know if they are effective?
Do they use buzz words to appeal to our emotions? (fresh, new, guaranteed etc.)
Does it make you laugh?
Does it talk directly to the target audience?
Does it make a statement that can’t be contradicted? (the best built cars in the world).
Does it suggest that your life will be better without the product?

15. Slogans and captions
Is this advertisement effective? Explain why.

16. Homework Bring in any advertisement from a newspaper or magazine.
Identify its slogan and caption.
Say whether you think it is effective.

17. 2. Visuals
Visuals are the images we see in the advertisement. These can be photographs, colours, pictures or symbols.

18. 2. Visuals. Good visuals: Show us the product
Use a logo so we remember the brand
Make the product seem glamorous
Associate the product with someone famous – this is called endorsement
Warn us that bad things will happen if we don’t buy it

19. 2. Visuals.
Have a look at page 195 and explain if the visuals are effective or not. (use the points we have written down to decide if they are effective).
Start your answer like this: The visuals in the Adidas advertisement are very effective.

20. Design your own ad Before starting ask – what makes a good ad?
You can invent a product or use one from the list to follow.

21. Design your own ad Chocolate bar Flying bicycle Bulletproof vest
Memory tablets
Good-looking medicine
Holiday on the moon

22. Design your own ad
Product:
Slogan:
Caption:
Visual:
Text:

23. Homework Write up a proposal for two more products.
Bring in colouring pencils.