1. Celebrity Endorsements
Whole Group – look at the following ads and discuss these questions
Who is the celebrity and what are they famous for?
What is the product they are endorsing
Why would the company choose this celebrity?
Are there any quotes or slogans associated with this ad

6. Celebrity Endorsements
Independent Work – click through the slides below and answer the questions listed.
If you were paying attention during our group discussion, you should be able to answer the questions easily!
Tips:
When opening the PowerPoint, make sure to click enable editing
On the first slide, there is a web link resource if you need it.

7. Celebrity Endorsements
Try to think of some on your own first, then use this web link if needed
Celebrity Endorsements
Make a list of "stars" who've appeared in ads (or commercials). Next to their name, list the product they are representing

8. Who is the Celebrity?
What is the product?
Who is the target Audience
Why do you think this celebrity was chosen?
What other celebrities could have been chosen to endorse this product?

9. Who is the Celebrity?
What is the product?
Who is the target Audience
Why do you think this celebrity was chosen?
What other celebrities could have been chosen to endorse this product?

10. Who is the Celebrity?
What is the product?
Who is the target Audience
Why do you think this celebrity was chosen?
What other celebrities could have been chosen to endorse this product?

11. Who is the Celebrity?
What is the product?
Who is the target Audience
Why do you think this celebrity was chosen?
What other celebrities could have been chosen to endorse this product?
How is this celebrity endorsement different from the other adidas ad? Why do you think they chose these different celebrities