1. Dive deeper into Windows Store for Business
Microsoft Ignite 2016
9/14/2018 5:21 AM
BRK3238
Dive deeper into Windows Store for Business
Matthew Kotler
Principal Group Program Manager
Windows Store for Business
Microsoft
Jan Kalis
Sr. Product and Marketing Manager
Windows Store for Business
Microsoft
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Digital transformation is today’s IT opportunity

3. Windows 10 for Business – Focus Areas
Deploy
Use
Secure

4. Windows Store for Business
One place for you
To find, acquire, manage, and distribute apps on Windows 10
Designed for organizations
Curated for business or for education
Apps owned and managed by your organization
Volume acquisition and distribution
Acquire Store apps and Line-of-Business apps
Flexible deployment to meet your needs
Easy and familiar for your users
Simple discovery and installation of apps
Automatic app updates by default
microsoft.com/business-store

5. Agenda What is Windows Store for Business Getting Started
App Acquisition and Management
App Distribution and Licensing
Controls for App Distribution
Summary and Questions

6. Demo Windows Store for Business
Microsoft Ignite 2016
9/14/2018 5:21 AM
Demo Windows Store for Business
User and purchaser overview
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Meet Alice and Jerry Alice Benton Jerry Fryer Build 2014 9/14/2018
User
Contoso, Ltd.
Jerry Fryer
IT Professional
Contoso, Ltd.
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Getting Started Sign-Up Delegate
Microsoft Ignite 2015
9/14/2018 5:21 AM
Getting Started
Sign-Up
Requires Azure AD account, can sign-up for Azure AD for free
Azure AD admin permissions required for initial user
Subsequent users can be delegated access
Delegate
Store admin can manage all Store for Business features
Purchaser limited to the acquisition and distribution of apps
Details and prerequisites on TechNet
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Demo Getting Started Signing up / signing in
Microsoft Ignite 2016
9/14/2018 5:21 AM
Demo Getting Started
Signing up / signing in
Delegating access for others
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Acquiring apps Apps supported Retail vs. line-of-business apps
Microsoft Ignite 2015
9/14/2018 5:21 AM
Acquiring apps
Apps supported
Free and paid Universal Windows, Universal Windows 8 and Windows Phone 8 apps
Apps acquired in Store for Business work only on Windows 10
Retail vs. line-of-business apps
Retail Windows Store apps available to all organizations
Line-of-business apps limited to specific organizations
Purchase workflow
Store purchasers select number of licenses during purchase
VISA, MasterCard, Discover, American Express and JCB credit cards supported*
Apps then appear as “free” to organizational users (within the purchased app license limit)
More licenses can be purchased as needed, or licenses can be re-claimed
* Purchases available in select markets. Additional markets, payment options will be added over time.
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Organizational app acquisition flow
Apps distributed in the organization (unlimited licenses available)
App added to organization’s inventory
Acquires Free app
Acquires
Paid app
logs in
Windows Store for Business
Additional licenses can be purchased as needed
People in the organization
Apps distributed in the organization (purchased licenses available) $
Organizational purchaser
App added to organization’s inventory $
Desired number of licenses purchased

12. App Management One inventory Maintain your investment
9/14/2018 5:21 AM
App Management
One inventory
Manage free and paid retail Windows Store apps
Manage line-of-business apps
Maintain your investment
Reclaim/re-use applications
Understand utilization of applications
Get additional seats
Store-managed (Online) licensing enforces how many seats can be assigned
Organization-managed (Offline) licensed apps has a count of how many total seats acquired
Select how to distribute an application
Using the Store for Business
Using a Management Tool
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Demo Windows Store App Acquisition
Microsoft Ignite 2016
9/14/2018 5:21 AM
Demo Windows Store App Acquisition
Acquiring paid and free apps
Inventory management
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Build 2014
9/14/2018
Line-of-business apps Manage internal line-of-business (LOB) apps in one inventory
Seamless for organizations
Organizations invite developers to publish line-of-business (LOB) apps to their inventory
Simplified app update flow from developer to user
Simple for developers
Accept the invitation in Windows Dev Center
Submit LOB apps through familiar Dev Center process and select the targeted organizations
View all app acquisition in a single dashboard
Easy to manage for organizations
Manage one app inventory including private line-of-business apps
Use same distribution mechanism for Windows Store and LOB apps
Deliver seamless experience for users, including automatic updates
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. LOB App submission and distribution flow
App published to organization’s inventory in Windows Store for Business
App updates provided directly to users
IT Professional approves the initial version
IT Professional signs into Store for Business
Invites desired developer using developer’s Windows Dev Center account
Windows Dev Center
Developer accepts the invitation
Submits the app directly to the organization in Windows Dev center
App distributed to people in the organization
For more information you can view Ignite session BRK2065: Build and Distribute Enterprise Apps with the Windows Store for Business

16. Demo Line-of-business apps
Microsoft Ignite 2016
9/14/2018 5:21 AM
Demo Line-of-business apps
LOB app workflow
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. App distribution options
Use the private store
Option 2
Assign app licenses directly to users
Option 3
Integrate with management tools
For organizations and departments that do not only need to use app management tools
Provides users flexibility to choose organization apps to install
Admin chooses apps to appear in company tab in the Windows Store; users self-discover the apps they need
Simple invitation model targeting specific users
Users receive an or can go to My Library in Windows Store to install and launch organizational apps
For organizations that want to leverage existing app management tools
Supports complex management options including dynamic groups, update management, push installation, etc.
Users can find and use Windows Store for Business apps pushed to their device(s) or on a company-approved portal

18. Demo Application Management & Distribution via Store for Business
Microsoft Ignite 2016
9/14/2018 5:21 AM
Demo Application Management & Distribution via Store for Business
Private Store and Direct Assign
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Application Distribution via Management tools
MS Story
9/14/2018 5:21 AM
Application Distribution via Management tools
Policies and distribution defined
Organizational apps acquired
Inventory synchronized
Deployed to users
Windows Store for Business
Management Tools
Windows 10
Apps acquired in volume in Windows Store for Business
Includes internal line- of-business and public Store free and paid apps
Paid apps are paid for in bulk during acquisition
Management Tool connects with Windows Store for Business APIs
Apps, metadata and licensing information is synchronized
Administrator defines necessary policies and distributions
Distribution is performed
Apps get deployed to Windows 10 users and policies enforced
App updates can happen from the Store or managed with Management Tools
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Configuration of Management Tools
Microsoft Ignite 2015
9/14/2018 5:21 AM
Configuration of Management Tools
Business Store services
Services for Management tools enables synchronization of app purchases and updates
Metadata (App Details, Icons), App Packages (offline), and Licenses (offline) are sync’d
Both Store-managed (Online) and Organization-managed (Offline) licensed apps are supported
Configure Management Tools
Management tools must be an Azure AD application
Management tools must be configured in Store for Business and Azure AD
Azure AD required to authenticate to Business Store services
Additional resources on TechNet
General information
Intune integration
System Center Configuration Manager integration
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Demo Application Distribution via Mgmt. tools
Microsoft Ignite 2016
9/14/2018 5:21 AM
Demo Application Distribution via Mgmt. tools
Microsoft Intune
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Integration with Configuration Manager
Microsoft Ignite 2016
9/14/2018 5:21 AM
Integration with Configuration Manager
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Store-managed versus Organization-managed Apps
9/14/2018
Store-managed versus Organization-managed Apps
Store-managed (online licensing)
Organization-managed
(offline licensing)
App Distribution
Private Store
Direct Assignment (Invitation)
MDM / EMM Solutions
Computer Images
Manual Deployment
App Installation
Handled by Store Services
Self-managed by organization
App Updates
Windows Update
License Management
Handled by Store for Business
Azure AD Accounts
Required for all users
Required only for IT professionals
App Pre-requisites
None
Developers must have opted-in
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Levels of Control Over App Distribution
Microsoft Ignite 2016
9/14/2018 5:21 AM
Levels of Control Over App Distribution
Allow apps from both the public and private store
Block list of apps with AppLocker / DeviceGuard
Limit access to just the private store
Handle all distribution through SCCM, Intune, …
Allow list of apps with AppLocker / DeviceGuard
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Demo Control over App Distribution
Microsoft Ignite 2016
9/14/2018 5:21 AM
Demo Control over App Distribution
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Continuous innovation
Microsoft Ignite 2016
9/14/2018 5:21 AM
Continuous innovation
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. Please use the Feedback Hub app for feedback and suggestions
Microsoft Ignite 2016
9/14/2018 5:21 AM
Please use the Feedback Hub app for feedback and suggestions
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. Windows Store for Business
One place for you
To find, acquire, manage, and distribute apps on Windows 10
Designed for organizations
Features Windows apps for business and education
App licenses owned and managed by the organization
Volume acquisition and distribution
Supports both Windows Store and private line-of-business apps
Offers flexible deployment options for Windows 10 devices
Easy and familiar for users
Simplifies app discovery and installation across Windows 10 devices
Provides options to automatically update apps

29. Opportunities to Learn More
Tech Ready 15
9/14/2018
Opportunities to Learn More
Breakout sessions
BRK3238: Dive deeper into Windows Store for Business, Thursday (this session)
BRK2065: Build and distribute enterprise apps with the Windows Store for Business (Friday)
BRK3012: Enhance Windows 10 security and management with ConfigMgr, Intune, and new cloud services
BRK3012: Explore Windows 10 in education: innovations for using and deploying in schools
Theater sessions (Expo Hall)
THR1013: Simplify app discovery and distribution with Windows Store for Business
THR1016: Manage internal LOB apps with Windows Store for Business
Interactive Digital Labs
IDL2092: Set up Windows Store for Business to deploy apps in your enterprise
Expo Hall Experts
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Windows Store for Business Resources
Tech Ready 15
9/14/2018
Windows Store for Business Resources
Sign-up page
IT Professional resources
Developer resources
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. Q&A Sign-up today at microsoft.com/business-store

32. Please evaluate this session
9/14/2018 5:21 AM
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© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

33. 9/14/2018 5:21 AM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.