1. Character design
By Aidan Walsh

2. What is Character Design?
Character Design Definition: A Character Designer is an artist that creates new, original characters (sometimes shortened to “OCs”) for a purpose. It can be a character based on a definition from a story or script as would be the process in Feature Films, TV Series, Video Games, Children’s books, Web animation, Comic books, Comic strips, or even Licensing or Toy Design.

3. More information
Produce creative designs in a variety of mediums that convey the company’s message and position with art direction from the Art Director.
Designs industry-facing print advertisements, sales collateral, informational pieces (newsletters, white papers, presentations) and signage.
Designs multimedia projects including web pages, web ads, e-books, e- newsletters, presentations, videos, etc.
Sets up all promotional item imprint artwork and assures accuracy and integrity of the brand on all substrates.
Produces designs for tradeshow booths, signage and large displays.

4. Making old characters fresh
help create a new vision for some of the best-known characters in television and movies. Reimagine iconic figures of genre entertainment in unique and compelling ways, and have your creations brought to life by one of the most-respected developers of licensed products in Hollywood.

5. Character design hierarchy
Character design hierarchy can go from extremely graphic (like “Hello Kitty”) to very photo-realistic (as with CG animated characters like the “Hulk” in the Avengers film series). The basis of creating a character design is still first and foremost dependent on drawing ability. Weather it is with pencil and paper, or drawing digitally on a tablet or Wacom Cintiq (often called “Tradigital” art), computers or programs are not at the heart of this beginning phase of the process. The character designer must have a strong knowledge of all the drawing and design principles to create an appealing character that best fits the needs of the story at hand

6. Sources