2. Goal: To reduce roadside litter
Target motorists
Educate motorists
Partner with the Department of Motor Vehicles

3. Law Supports Education
RS Title 32 Sec A 3 c
RS Title 32 Sec. 408 A 1 and 3
Drivers education course dedicate 30 minutes to economic effects of littering.
Requires the economic effects of littering portion of the driver education courses, training programs, and pre-licensing training courses be developed in conjunction with Keep Louisiana Beautiful.

4. 4 message points: Litter is Costly Litter is Illegal Litter is Harmful
Litter is Preventable
Revised copy in the state’s driver’s guidebook.
Nine questions on driver’s test.
Created a teacher’s guide for driving schools.
Created student guide for driver’s education students.

5. Driving Schools Statewide
Focus on communicating – Litter is Costly, Litter is Illegal, Litter is Harmful and Litter is Preventable.
At least 10 minutes designated to the effects of litter
Teacher’s guidebook and discussion points
Student copy
Video
Roadside Pledge

7. Office of Motor Vehicles
79 offices statewide participating
Copy in driver’s guide required by state
Nine question on the official driving test
Awareness campaigns in all OMVs

8. Posters in OMV
La. State Police will deliver supplies to 79 OMV statewide.
Each will display framed poster in waiting room.

9. Counter Tents and Mats
Offices will display counter tents and mats at each customer service desk.

10. Window Clings
KLB logo window clings will be displayed at the OMV on the door or window to heighten visibility year-round.

11. Employee Support OMV employees will wear campaign shirt
on Fridays to heighten
awareness.