1. T.G.I. Friday's Report September 2017

2. Before you get started with your BrandVue report we have two messages for you…

3. 1. The BrandVue reporting schedule
BrandVue Eating Out provides a continuous feed of consumer insight.
However, to ensure the insight is regular, digestible and based on robust groups of diners, we share insights in three ways:
12 X Monthly Summaries
January
February
March
April
May
June
July
August
September
October
November
December
4 X Quarterly Deep dives*
2 X Bi-annual presentations**
* Our standard reporting quarters are Q1 (Jan-March), Q2 (Apr-June), Q3 (Jul-Sep), Q4 (Oct-Dec). These can be adapted upon request.
** Bi-annual presentations can be booked around your organization needs. Additional presentations are also available in addition to your BrandVue subscription.

4. What does the report include?
Our monthly and quarterly reports contain a variety of measures that enable you to track your business’s performance:
Monthly Summary
reports:
The monthly report focusses on the month-on-month trends at an overall level across:
Executive Summary
Brand Visibility
Brand Health
Demand & Usage
Customer Experience
Note: We are able to allow one data cut or filter per month.
Quarterly Deep
Dive reports:
The quarterly reports give a more strategic view. Additional insights include:
Brand performance across demographic profiles
Choosing where to eat
Views such as Brand Status map, Purchase Funnels and Word clouds.
Note: For brands included in the Big Restaurant Survey we will provide a ranking chart spanning the BRS and BrandVue.
Two Bi-annual
presentations:
The Bi-annual presentations include:
An executive summary
A one hour presentation.
In the presentation you can ask for the team to focus on specific areas or a comprehensive brand overview of your company’s performance across brand perceptions and customer experience.

5. Reporting schedule
Below are detail about when the reports will be shared.
Data Set
Monthly reports
Quarterly reports
Two Bi-annual presentations
September 2017
18th October 2017
20th October 2017 (Q3)
Presentations can be flexibly booked throughout the year. However, we encourage presentations after Q2 and Q4. The session is often part of a company’s annual / quarterly meeting.
October 2017
8th November 2017
November 2017
8th December 2017
December 2017
9th January 2017
17th January 2018 (Q4)
January 2018
8th February 2017
February 2018
8th March 2018
March 2018
9th April 2018
18th April 2018 (Q1)
April 2018
8th May 2018
May 2018
8th June 2018
June 2018
9th July 2018
18th July 2018 (Q2)
July 2018
8th August 2018
August 2018
8th September 2018
September 2018
10th October 2018
18th October 2018 (Q3)

6. 2. Opportunities for additional analysis
Very often, you might have specific reporting requirements or there are insights you would like the BrandVue team to explore further.
Additional data cuts/new profiles
Top-line summaries of areas of interest
Executive summary & presentation
Data exploration and deep dives
This could include filtering report by specific demographic / diner profiles or creating bespoke charts for your team. These would typically be data-only requests.
This could include deep dive analysis around consumer groups, day parts or competitors. These presentations would be supported with executive summaries and commentary with a telephone / in-person debrief.
This would be an executive summary and 1-2 hour presentation that is in addition to your two annual presentations that are included in the BrandVue subscription
These could include:
Developing a bespoke segmentation of diners
Day part / occasion deep dives
Drivers analysis of customer satisfaction
These projects would be supported by formal kick off calls, a bespoke report, and an in person debrief
£500
£1,500-3,000
£1,500
£8,000-£15,000
Note, in all cases we will discuss the brief and your requirements. We will quote costs based on our full day rate of £1,000.

7. Now, back to the insights…

8. An Overview of BrandVue Eating Out
Sample:
Methodology
Fieldwork:
Nationally representative, demographic controls
Respondents to be aware of at least 5 eating out brands
c.250 respondents
per day (8,000/month)
Online survey
18-22 minutes
Continuous interviews starting in May 2017

9. Brand measures covered
A wide range of marketing performance, brand health and customer experience measures
Market Spend
Visit type
Site type
Spend
Brand Health Metrics
Awareness
Familiarity
Brand Affinity
Brand Image
Customer Experience Metrics
Decision making journey
Customer Experience details & ratings
Customer Satisfaction / Advocacy
Media Metrics
Unaided Awareness
Positive / Negative Brand Buzz
Advertising Awareness
Customer Acquisition Metrics
Usage patterns
Annual frequency
Lapsed customers
Market Share
Lost demand analysis
Value of lost demand
Brands lost out to
Purchase barriers

10. 1. Executive Summary 2. Brand Attention 3. Brand Health
Contents
1. Executive Summary
2. Brand Attention
3. Brand Health
4. Demand & Usage
5. Customer Experience

11. Brand Sample - T.G.I. Friday's

12. Executive Summary

13. Brand Scorecard - T.G.I. Friday's
Performance across key indicators of brand performance

14. Brand Scorecard - T.G.I. Friday's
Performance across key indicators of brand performance

15. Brand Attention

16. Spontaneous awareness - Restaurants.
% naming T.G.I. Friday's as a restaurant unprompted - T.G.I. Friday's and competitors
Spontaneous awareness: Thinking about restaurants, which names come to mind?
(T.G.I. Friday's N=1,390)

17. Spontaneous awareness - Restaurants: By Month
% naming T.G.I. Friday's as a restaurant unprompted - T.G.I. Friday's and competitors
Spontaneous awareness: Thinking about restaurants, which names come to mind?
(T.G.I. Friday's N=7,227, overall)

18. Positive buzz.
% having heard something positive about the brand in last month - T.G.I. Friday's and competitors
Positive buzz: Which of the following have your heard something POSITIVE about in the last month?
(T.G.I. Friday's N=1,388)

19. Negative buzz.
% having heard something negative about the brand in last month - T.G.I. Friday's and competitors
Positive buzz: Which of the following have your heard something POSITIVE about in the last month?
(T.G.I. Friday's N=1,388)

20. Net buzz.
% of those who have heard any buzz about the brand in last month - T.G.I. Friday's and competitors
Net Buzz: Which of the following have your heard something NEGATIVE / POSITIVE about in the last month?
(T.G.I. Friday's N=1,388)

21. Net buzz: By Month
% of those who have heard any buzz about the brand in last month - T.G.I. Friday's and competitors
Net Buzz: Which of the following have your heard something NEGATIVE / POSITIVE about in the last month?
(T.G.I. Friday's N=8,854)

22. Advertising awareness.
% who have seen any advertising for the brand in the last month - T.G.I. Friday's and competitors
Have you seen ADVERTISING for any of the following brands in the last month?
(T.G.I. Friday's N=1,388)

23. Advertising awareness: By Month
% who have seen any advertising for the brand in the last month - T.G.I. Friday's and competitors
Have you seen ADVERTISING for any of the following brands in the last month?
(T.G.I. Friday's N=8,854)

24. Brand Health

25. Awareness benchmarks
% who are aware when prompted for each brand - T.G.I. Friday's and competitors
Awareness: When, if ever, have you visited / ordered food from the following...? (Those NOT selecting "I do NOT know this brand")
(T.G.I. Friday's N=1,566)

26. Consideration.
% who would consider visiting/ordering from each brand - T.G.I. Friday's and competitors
Consideration: Please select all of the brands you would ever consider going to eat / order food from?
(T.G.I. Friday's N=1,566)

27. Consideration: By Month
% who would consider visiting/ordering from each brand - T.G.I. Friday's and competitors
Consideration: Please select all of the brands you would ever consider going to eat / order food from?
(T.G.I. Friday's N=9,911)

28. Familiarity benchmarks
% who are aware and have an opinion of the brand - T.G.I. Friday's and competitors
Familiar: What is your overall opinion of the following brands? (Those NOT selecting "I don't have an opinion of this brand")
(T.G.I. Friday's N=657)

29. Affinity.
% who say the brand is one they love/like a lot - T.G.I. Friday's and competitors
Affinity: How would you describe your opinion of the following brands?
(T.G.I. Friday's N=618)

30. Brand Advantage benchmarks
% who say the brand is the best/better than others - T.G.I. Friday's and competitors
Advantage: What is your overall opinion of the following brands?
(T.G.I. Friday's = 510)

31. Brand Preference Conversion: Profile
Awareness, Consideration, and Preference - T.G.I. Friday's profile
Aware:Consumer segment: When, if ever, have you visited / ordered food from the following...?/ Consideration: Please select all of the brands you would ever consider going to eat / order food from? Preference: And of the brands you would consider visiting / ordering from, which would describe as your favourites?
(T.G.I. Friday's N=1,566)

32. Visitation Profile Familiarity and Visit - T.G.I. Friday's profile
Familiar: What is your overall opinion of the following brands? (Those NOT selecting "I don't have an opinion of this brand") When, if ever, have you visited / ordered food from the following…?
(T.G.I. Friday's N=1,566)

33. Image - T.G.I. Friday's relative to the market
T.G.I. Friday's vs. key competitors - 3-month moving averages

34. Demand and Usage

35. Annual penetration.
% who have visited/ordered from each brand in the last year -T.G.I. Friday's and competitors
Penetration: When, if ever, have you visited / ordered food from the following...?
(T.G.I. Friday's N=1,566)

36. Annual penetration: By Month
% who have visited/ordered from each brand in the last year -T.G.I. Friday's and competitors
Penetration: When, if ever, have you visited / ordered food from the following...?
(T.G.I. Friday's N=9,911)

37. Consumer segmentation.
% who are aware, current buyers, and lapsed buyers for each brand - T.G.I. Friday's and competitors - September 2017
Consumer segment: When, if ever, have you visited / ordered food from the following...?
(T.G.I. Friday's N=1,566)

38. Consumer segmentation: Profile
% who are aware, current buyers, and lapsed buyers for T.G.I. Friday's - September 2017
Consumer segment: When, if ever, have you visited / ordered food from the following...?
(T.G.I. Friday's N=1,566)

39. Annual frequency of food purchases benchmarks
Average times visited/ordered from each brand in the last year - T.G.I. Friday's and competitors
How many times have you VISITED / ORDERED FOOD from the following brands in the last 12 months?
(T.G.I. Friday's N=605)

40. Customer Experience

41. Satisfaction
Satisfaction index based on level of satisfied with their last experience - T.G.I. Friday's and competitors
Thinking about some of the places you have VISITED / ORDERED FOOD FROM in the last month, how would you rate your level of SATISFACTION with your last experience?
(T.G.I. Friday's N=605)

42. Net Promoter Score benchmarks
NPS score (Promoters - Detractors) 3-month moving average - T.G.I. Friday's and competitors
Considering the places you have visited / ordered from, on a scale of 0-10 how likely would you be to recommend them to friends / family? (3-month moving averages)
(T.G.I. Friday's N=2,056)

43. Experience Scorecard - T.G.I. Friday's
Performance across key indicators of brand performance

44. Morar HPI Woolyard 54 Bermondsey Street London SE1 3 UD
Lexi Keegan