1. A Strategic Partnership

2. Why a Strategic Alliance Partnership Make Sense
Alzheimer's is already the most costly medical condition in the U.S. At its current
trajectory, the annual cost is projected to increase from $236 billion in 2016 to
more than $1 trillion in 2050, overwhelming the nation's healthcare system.
Play the key banking leadership role in addressing a global health concern to JPMorgan Chase investors and customers
Deepen customer loyalty by
providing Alzheimer's related education and guidance by engaging JPMorgan Chase employees nationwide
Invest directly in vital research that will ultimately lead to a world without Alzheimer's disease

3. The Business Case for a Strategic Alliance
JPMorgan Chase has the opportunity to invest in the future and do more for its clients and communities by positioning itself as the banking industry's #1 leader in the search for a cure for the most costly disease in the country impacting the lives and livelihoods of arguably its most important retail customer segment – older adults!
JPMorgan Chase may leverage the Alzheimer's Association's call center, its 80 regional chapters and 300 affiliated associations to support its clients with guidance and educational programs in collaboration with their retail offices all across the country.
JPMorgan Chase will enhance their brand image by aligning with the growing national awareness that making Alzheimer's research a national priority will be critical to the health, wealth and welfare of banking and investment clients everywhere.

4. The world’s largest event to raise awareness and funds for Alzheimer’s care, support and research
More than 500,000 people participate annually in over 600 communities
Fasting growing non-profit walk event in the U.S.

5. Partnership Summary
Provides a sustainable competitive advantage with a social cause alignment that
can help build market share, improve image, engage employees and create
customer loyalty
Ability to gain visibility through Alzheimer's Association channels to broaden reach and awareness
Alignment with one of the most respected non-profit organizations in the world
Provides help and connection to local communities across America in a
meaningful and personal way
Offers ownership and impact with a leadership position in the fight to end Alzheimer's

6. The End of Alzheimer’s
Begins with

7. Transforming Public Awareness and Engagement
Association messages seen over 8.9 billion times in media outlets such as The New York Times, The Wall Street Journal and "CBS Evening News.“
Creates a conversation with more than 752,000 Facebook followers and 97,300 Twitter users.
Brings nearly 500,000 participants together annually at over 600 Walk to End Alzheimer's® events nationwide.
Supported by more than 765,547 dedicated donors every year.
HOW WE CAN PARTNER
Marketing sponsorships
Cause marketing
Customer donation programs
License programs
Employee engagement
Educational initiatives
Event marketing
Social media promotions
Media partnership
Advocacy initiatives
HARNESS THE POWER OF STRATEGIC ALIGNMENT
Create a sustainable competitive advantage by aligning with the Alzheimer's Association through these proven, dynamic programs:
Walk to End Alzheimer's
Alzheimer's & Brain Awareness Month
The Longest Day®
Research campaigns
Care and support

8. Contact Information
Bryan Harding
Sr. Director, Corporate Initiatives & Partnerships
Alzheimer's Association National Office