1. Head of Revenue Focus
Gather and analyze best practices from other HBS Clubs regarding revenue generation
Develop a new HBSA/NC sponsorship strategy and framework, including tiers/benefits
Secure new sponsors in-line with new strategy and framework
Current focus is on club level, not two big dinners or specific events at this point

2. Takeaways from Other Clubs
Interviewed DC and Boston Clubs and HBS Clubs Team
Also talking to NYC Club next week
There is value in having several club-level sponsors instead of many individual event-level sponsors
Sponsors primarily look for Brand Awareness and Access to alumni
Consulting firms, money managers, accounting firms seem to have the most interest in sponsoring
“The more you ask, the more you get”

3. Internal Club Takeaways
Club officers generally operate in siloes
Better communication is needed to make sure there is coordination across events/sponsors
Sponsorships should be two-sided relationships
How do we ensure we are delivering value to sponsors?
Need to solve the logistics around making sure sponsors get what they pay for

4. Next Steps Update Sponsorship Guide and Benefits
Develop lead list for Club Level Sponsors
Financial Services, VC, Consulting, etc…
Secure additional $25k Sponsor (next few months)
Make the Ask
Develop tracking system to ensure sponsors are getting value
Beyond the next few months…
Redefine event-level partner strategy
Examine other sources of revenue