1. How did they do THAT?

2. • red screen
• reversed & mixed type
• breathing room

3. • striking variety–media, content, shape, size
• reversed & mixed type
• dramatic horizontal screen for linkage

4. • not just a circle photo • transparent screen & type •light thick bar for linkage • circle in folio tab •info graphic at bottom

5. • repetition of circle theme element
•rail of white for breathing room
• modules separated by white space

6. • dropped cap for linkage
• patterned screen
• “pick-up” color

7. • COB to include another medium
• mixed type

8. • layering of type
• text wrap around blurbs/pulled quotes
• rounded edges on box
• Doric line

9. • dominant photo
• linkage
• stories designed in rectangles with varying sizes of head sizes
• teaser box (with COB)

10. • eye dropper for color match
•rail to separate module
• three degrees of separation
• photo in folio tab

11. •eyedropper
• degrees of transparency
• type as a graphic container

12. • degrees of transparency
•photo illustrates framing & rule of thirds

13. • dominant art
•text wrap

14. • gradient type
• shades of black on blocks for layering
• art repeated as block under the copy for anchorage

15. • dominant photo from unusual angle
• COB
• reversed type
• kerning of type

16. • type set in layers
• transparent copy of photo used as background
•caption shaped to match curve in photo

17. • multi-modules
• pencil or pen used to create curved line
• reversed or layered type
• folio tabs as headers (master pages)

18. • red screen extends over gutter for linkage
• COB with text wrap
• tool lines to separate right poems

19. • spot color screen
• info graphic
•different columns in articles for variety & reader aid

20. • matched spot color
•TOC
News briefs
Heads reflect uniform style sized by story importance

21. • odd shaped photo & screen with text wraps
• Tilted drop cap in head for similar effect to photo
• Linkage

22. • Graphic symbol to be repeated in theme areas
•Inexpensive but effective cover–contemporary

23. • repeated graphic, once in black, once in white
•Extreme vertical crop adds drama
• Title page contains appropriate information
•Caption on facing page–added cost

24. • bracket instead of parentheses
•major story & sidebar
• module with variety of shape, size, content
• linkage

25. • choice of title page background color may be affected by more than photo
• words run together with shade or font change
• extreme vertical cropping

26. • dropped shadow & mixed type
• rectangular shaped copy & modules in variety of column widths

27. • pencil outlines separated from COB extend across the gutter
•transparent dropped cap
• pencil “scribbles”
•slanted copy blocks
• leading & kerning
•rail & wide text wrap

28. • pencil head and graphic
• text wraps at COB photos & connecting lines
• outline type

29. • photo art with text wrap
• type as graphic container
•layered type

30. • type as a graphic container
• centered folio tabs with graphic

31. • info graphic without bars or lines
• layered type

32. • reversed pattern (from cloth, paper, screen saver), one transparent for repetition effect
• breathing room between columns
• rotated reversed type

33. • repetition effect through functional diamond-shaped graphics
• repeated vertical line
• pulled quote in reverse type

34. • collage made from the same photo • black screen background text box shape in mirror image of collage • type size and leading diminishes–probably because of line length

35. • scissors tool used to cut away some of the art used previously (repetition)
• shear tool changed piece perspective/angle
•black backgrounds & white type provide linkage & unity

36. • type on a path (pencil drawn)
• Same sculpture photographed from different angles (large one transparent)
•dropped shadows at smaller arts

37. • consistent format & types
•selective focus in photo rather than transparent screen
• minimal use of decorative type
•dominant partial COB

38. • transparent screen behind dominant head
•articles fit to rectangular boxes, different column styles, different alignments

39. • feathered transparent screen •rotated type • white type • linkage • compatible process colors–probably from the eyedropper

40. • duotones made with transparent screens
• feathering at infographic
• headline with outline

41. • Cobbed dominant photo with text wrap
• copy blocks have different type styles & alignments
• least compatible color photo placed farthest from dominant

42. • Dominant photo collection instead of one dominant & two modules
•type set to emphasize meaning or for reader aid (caps)
• rails add breathing room to oversized elements

43. Everything you just saw is so oVer.
So–where will you look for the new hot?
• scholastic press sites
•CD covers, music sites, book stores
• contemporary publications
• latest TV program & movie graphics
• latest ads, especially fashion & “high end” living