1. Disability : A Catalyst for Innovation
USBLN National Conference and Biz2Biz Expo
Choose Your Own (Product) Adventure Drew Gulley, Program Manager, Diversity & Inclusion, Bloomberg LP Richard Ram, Senior User Experience Designer, Bloomberg LP Tom Wlodkowski, Vice President, Accessibility, Comcast

2. The User-Centered Design Process
The “process” is not prescriptive… just a framework

3. Pre-design Who are you designing for? What is their workflow?
Identify users
What is their workflow?
Identify tasks and processes
What would improve their workflow?
Identify inefficiencies
Identify technologies
Evolutionary improvement
Revolutionary improvement
Methods: CI, Persona, Focus groups,
Pre-design
Identify target users
Observe
Understand needs
Analyze
Use cases and personas
Focus groups

4. Design Physical Digital Service 3d models wireframing
service blueprint/models

5. Test/Validate
Concept Validation
Guerrila Testing

6. Develop/Build Physical Digital Service To scale Application code
walkthrough

7. Marketing and Communications
Contextualize the value prop for user
Decide on distribution means

8. Product Design in the “Wild”
Comcast

9. The Bloomberg Terminal
Disability : A Catalyst for Innovation
USBLN National Conference and Biz2Biz Expo
The Bloomberg Terminal

10. Trading Data Disability : A Catalyst for Innovation
USBLN National Conference and Biz2Biz Expo
Trading Data

11. Sonification

12. Product Learnings Disability Inclusion: The Future Redefined
USBLN National Conference and Biz2Biz Expo
Product Learnings

13. Your turn!
Product Case Studies

14. Product Design - Review
Pre-Design
User
Task
Design
Test / Validate
Develop / Build
Marketing & Communication