1. Purpose of Business Profit Continuous long term profit by pausing the corporate Vision, Mission and Strategies for the benefit of the society as a whole

2. The human-oriented management Satisfaction of Customer Employee Public Customer: Those who utilise offered goods and services seeking for increased added value Employee: Those who seek necessary money for the better life The General Public: Those who want to live a safe and sound life A company to be accepted as a member of the society

3. The revolution (innovation) in management: R-PMS Revolution in Profit making Mission and Strategy Profit: “Value - added comes first” policy *To decide the business field (domain) considering the optimum market and products for the company *To einsure the profit in the fixed business field VISION Mission: The importance of mission and role of each employee *Each employee must be convinced for his/her mission and role. Also, the employee must innovate the way he / she behaves for fulfilling the responsibility (The result:) To be constantly supported by the market Strategy: Strengthening strategic management *To decide the business domain by forecasting future environmental conditions *To analyse the surrounding conditions to win the competition *To make necessary measures to satisfy the winning conditions and approaches

4. Strengthen innovative mind: The idea of I-MPP Innovation in mind, process and product Corporate culture / climate Corporate culture / climate The result: To win constant support from the market (Always win the market) Product: Innovation in business structure “Innovate product and service” *To make products and services attractive so consumers want to buy them Process: Innovation in organisational power “Change the way business/ management is done” *To win the competitor in the race *To improve the style of business/management Mind: Innovation in human resources “Change the human mind and behavior” *To innovate each human resource into “an overachiever” *To innovate a sense of value and behavior of each employee

5. Comparison of Management Between Japanese Enterprises and Western Counterparts Stockholders and financiers have strong influence upon management Stockholders have strong effect upon personnel administration Position of the top management is like a consignee of an investor. Valuation of management result is judged by a profit per stock. Management seek after short term profit. And those who fail are fired. Almost half of the big enterprises in Europe are still controlled under a family partnership. An enterprise is thought as a means of creating profits, and owned by the stockholders and an owner. An enterprise is just a “stuff”, which gathers equipments, builds up technologies and produces products with its brand names. An enterprise is thought as a morale existence, impersonated as a family, which is made of a founder, top management and employees. An enterprise is generally looked upon as a combination of each employees, is possessed by the employees and exists for the sake of the employees welfare and guarantees their future. Japanese enterprises take serious responsibility for insuring their employment. And this strongly unifies an enterprise and the employees and also keeps high moral of them.

6. The policy on strategy What is the critical factor in managing toward the 21st century? Fostering “Satisfaction” The lifeline of a company : To be constantly supported by the market Strengthening innovative mind Revolutionizing management thoroughly *From homogeneity to diversification *From”Copy”innovation to “Creative” innovation *Innovation in thinking power *”Value-added comes first” policy *Always stressing mission and role *Strategic management and day- to-day management *From “company - oriented society to human- oriented society *Companies to be appreciated *Companies morales /ethics

7. How to prepare for the 21st Century The paradigm toward the 21st century The borderless economy *Globalisation to expand *Further liberalisation to grow Respect for quality and value *Critical importance of customer-satisfaction value *Strengthening technology innovation Human-oriented society *Diversification in consumers’ sense of value *Change in people’s perspective on working Protection of the earth environment