1. Cognitive Learning Theory
Ericka Gaudy
EDU1107

2. Social Learning Theory
Albert Bandura
His theory is rooted in the basic concepts of the traditional learning theory.
He added the social element, known as observational learning.
He believed that all types of learning could not solely be accounted for by direct reinforcement.

3. Albert Bandura
"Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action." -Albert Bandura, Social Learning Theory, 1977

4. Bandura’s Research People can learn through observation
The Bobo-doll experiment
Research showed how much children are influenced by social influences.
Youtube clip
“Monkey see, monkey do” examples
Three basic models of observational learning
Live model
Verbal instructional model
Symbolic model

5. Modeling Process Not all observed behaviors are effectively learned.
Certain requirements and steps must also be followed.
Steps include:
Attention
Retention
Reproduction
Motivation

6. Reciprocal Determinism
A person’s behavior, environment, and personal qualities all reciprocally influence each other.
Example:

7. Social Learning Theory
Over the last 30 years social learning theory has become increasingly cognitive
Social learning theory can be considered a bridge between theories
Related to Vygotsky’s Social Development Theory and Lave’s Situated Learning

8. Sources
Social Learning Theory. Retrieved (March 10, 2012) from
The Social Cognitive Perspective and Albert Bandura. Retrieved (March 10, 2012) from