2. FY17 Goals: Advocacy and Community Engagement
Identify the impact of Airbnb rentals in Montgomery County on surrounding properties, hotel industry, traffic, parking and neighborhood security.
Work with the Montgomery County Council and the hotel community on the potential of changing the life guard requirements at hotel indoor and outdoor pools.
Moving and co-location with the new Montgomery County Economic Development Corporation and WorkSource Montgomery on Rockville Pike.
Branding and marketing the county in clusters and identifying the market segments to target for visiting each of these sectors.
Board Development and Community Engagement to elevate the profile of the organization and our industry and its importance as an economic generator for the County.

3. FY17 Goals: Sales
Increase awareness of Visit Montgomery to ensure a higher profile in the meetings industry & gain new business.
Work closely with each hotel to determine specific market segment needs and wants.
Plan a Sales mission to Philadelphia to visit the Pharmaceutical meeting planners to increase visibility and produce more group business.
Organize a FAM trip to increase knowledge of everything Montgomery County has to offer.

4. FY17 Goals: Marketing
Attract more restaurant partners with the new Listing Only Partnership
Host 5 Networking events including the Digital Marketing Summit
Develop content-rich blogs and promote through social media and online marketing
Promote Montgomery County’s rich history and heritage areas through the $100,000 Maryland Heritage Areas Authority (MHAA) Marketing Grant (over 2 years)
Produce a 1-2 minute county-wide promotional video

5. FY17: International Marketing/IPW
IPW will be held June 3-7, 2016 in Washington, D.C.!
Visit Montgomery will participate with Visit Maryland in the CRUSA booth at IPW
Montgomery County was selected for TWO FAM Tours:
Post FAM Tour: June 8-11, 2016 with Washington and Frederick Counties
Sightseeing Tour: Great Falls and Great Tastes