1. Tobacco & youth

2. Prevalence
“Each day approximately 3,450 young people between 12 and 17 y/o smoke their first cigarette.”
Appox. 850 of them will become daily smokers.
(CDC, 2011)
In 2009,
17.2% of high school students smoked
5.2% of middle school students smoked
6.7% of high school students used smokeless tobacco
2.6% of middle school students used smokeless tobacco

3. In Oregon … 16.2% of high school students smoke.
13.6% of male high school students use smokeless tobacco.
4,600 students (18 y/o and younger) will become daily smokers.
167,000 kids exposed to second hand smoke in their homes.
( 2011)

4. Tobacco Products Cigarettes Cigars Hookah Smokeless tobacco
Snuff, chew, plug, nasal snuff
New products
Dissolvable strips, orbs, sticks…

5. Nicotine Acts as a stimulant Most smokers want to quit but …
Increases heart rate, blood pressure, alertness, concentration, memory
May act as mild sedative
Decreases anxiety, irritability, mild depression
Most smokers want to quit but …
Nicotine is thought to be the most addictive substance.

6. An evolving process…
“If excessive smoking actually plays a role in the production of lung cancer, it seems to be a minor one.”
The National Cancer Institute, 1954
“Tobacco use imposes enormous public health and financial costs on this nation – costs that are completely avoidable.”
Kathleen Sebelius, Secretary of Health & Human Services, 2010

8. Tobacco Use / Mortality
One of the leading preventable causes of death in U.S.
Causes more deaths every year than HIV, illegal drug use, alcohol use, motor vehicle accidents, suicides and murders combined!
Smokers die an average of 14 years earlier than non- smokers.

9. Mortality
Source:

10. Ingredients in cigarettes
Over 4000 chemicals are in cigarettes
Just to name a few:
Acetone, Ammonia, Arsenic
Butane, Cadmium, Carbon Monoxide
DDT, ethanol, Hydrogen Cyanide
Methane, Methanol, Nicotine
Toluene

11. Social Smoking What is it? Is it really that harmful?
No safe level of nicotine
Still habit forming

12. Hookah What is it? A water pipe used to smoke tobacco
Has been around for centuries
WHO: “one hour of Hookah smoking exposes the user to times the volume of smoke inhaled from a single cigarette.”
Relatively new to the U.S. but is growing among adolescents.

13. Tobacco Advertising & Youth
It is illegal in all states to sell cigarettes to anyone under 18… so why is tobacco and youth an issue?
Children and adolescents are the majority of new smokers and companies know this.
First time use likely to occur at approximately
Those who do not use tobacco by the age of 18 likely will never start.
(CDC, 2008)

14. Tobacco Advertising Companies feel they need to “replace” smokers

19. Some good news…
Family Smoking Prevention and Tobacco Control Act of 2009
Went into effect June 22, 2010
Changes will continue for next few years
Restricts sale, distribution, and promotion of tobacco products to make them less accessible to youth.
(FDA, 2010)

20. Graphic labels coming soon.
(Fda.gov, 2011)

21. (FDA.gov, 2011)

22. Graphic labels will start appearing in Sept. 2012.
Will they help?
(FDA.gov, 2011)

23. Tobacco Prevention Programs
The most successful campaigns are:
Comprehensive
Use techniques that employ emotions rather than authoritarian styles
Feature multiple message strategies
Provide adequate exposure to the message
Involve & empower youth
(Schar, Gutierrez, Murphy-Hoefer, & Nelson, 2006)

24. Anti-tobacco campaigns
Source: news.bbc.co.uk