1. Digital newsbrand readers are globetrotters…
27%
more likely to have visited a travel site in the last 7 days
In fact......
Visited newsbrand(s) website(s) in the last 7 days via computer/mobile
Travel websites visited in the last 7 days
Booking.com
British Airways
EasyJet
Ebookers.com
eDreams
Eurostar
Expedia.co.uk
Hotels.com
Kayak
Kelkoo
KLM
Lastminute.com
Laterooms.com
Lonely Planet
Mail Online: Travel Mail
Monarch
Opodo
P&O Ferries
Premier Inn
Ryanair
Thomas Cook
Thomson
Trainline
TravelSupermarket
Tripadvisor
Virgin Atlantic
39% of digital newsbrand readers have made travel/holiday plans using the internet in the last 6 months
Source: TGI Clickstream Mobile 2016 Q4

2. They explore the internet for travel information more than the average person
Visited travel website in the last 7 days
Index vs UK population
Visited newsbrand(s) website(s) in the last 7 days via computer/mobile
Travel website accessed in last 7 days
Source: TGI Clickstream Mobile 2016 Q4